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Ok, lets move on now to another affiliate tip. More often than not, when marketers promote affiliate programs, they’ll make the mistake of promoting vanilla affiliate programs. As you saw above, this can immediately reduce your profit potential by a huge amount, and in fact, by doing the opposite to what everyone else is doing will often have you in a position where you’ve actually outsold some of those big marketers that you look up to.

So the second point I’d like to talk about is promoting a standard affiliate program, but this time with lead generation in mind. Also, in a moment I’m going to take this a bit further with you and introduce you to another idea that I’ve been testing recently that has been working extremely well that incorporates tip number one.

First up, lead generation through affiliate promotion – Now this is always easy to do, because depending on your marketing style, you may or may not be getting visits from targeted ads and search engine promotion. If you’re into joint venturing for example, you can’t carry out a JV with someone and have them promote someone else’s products. It just doesn’t work. So bear in mind this won’t not be relevant to you if you’re solely into JVing.

For the rest of you who are using search engines or paid services as a promotion medium, I want you to consider for a moment actually not promoting your affiliate links directly. Instead, how easy would it be to build a quick page that incorporates method number one of giving away something for free if they purchase the affiliate program? Very easy I’d say, in fact, it shouldn’t take you more than a day at absolute maximum if you’re pushed for time.

This really is lead generation and recycling traffic at it’s most basic. You’re giving away something for free up front in exchange for the visitors details and then forwarding them to the affiliate site to make the sale. Now many marketers shy away from this, because they say it reduces the number of sales made. You’d be right, it often does, but so what? I can tell you now that a majority of the time you’ll generate far more leads than you will make sales, and tell me, what happens when you have those leads? Easy, they become yours to follow-up with and build a relationship with. They’ll become far more valuable to you than a few lost sales from people you’ll never see again.

So there’s the big problem I have with the majority of affiliate promoters. They want profit, they want to make sales, and a lot of them, but the majority of the time when someone starts out in affiliate promotion instead of releasing their own products, they don’t get the chance to learn about the most essential part of running any business over a long period of time. Building relationships.

Instead, they plough in a bunch of their money for paid advertising, and barely break even, and then they see another affiliate program they’d like to get into promoting, and they repeat the process. Even if they are making a profit, why make a single sale from a customer when you could grab them with a simple lead generation form and make sale after sale from them?

If you’re reading this and own your own products or have thought about owning your own products, you’re probably having a little bit of a giggle at me for saying this, because it’s basic knowledge right? Well yeah it is, but not the for the affiliate promoter who has never owned their own business before and has never launched products before. So that’s exactly why I’m saying this, because it should assist any budding affiliate promoter out there in making the biggest mistake of all, and not recycling traffic.

The most expensive part of any business is getting the customers in the first place. If we all had to get new customers over and over again every time we wanted to promote something, we’d all be broke.

The second method I began using a while back is for you list owners and JV marketers out there that promote affiliate programs. Now you might think that you don’t need lead generation methods if the customers are already on your list, but that’s not true at all.

If you’ve ever read over any of my previous material, you’ll know I’m a sucker for dissecting the inner workings of my list and my customers. I pull them apart and put them into categories. I have my freebie seekers, my buyers, my big buyers and my premium or multiple buyers. Each category performs different actions on a regular basis, whether it’s buying my big products, buying my little products or taking up massively priced consultations and the like.

What I started doing a while back in conjunction with tip number one, where I offer them something extra, is to not just let them go. I don’t give them their bonus, say thank you very much and send them on their way. Instead, one of two things happens.

Method A) The free product is actually the introduction to a second product, that quite obviously isn’t free. I use a form that looks just like it’s generating leads, but instead it’s entering them into an automated follow-up and selling them on more expensive products. So here’s me promoting an affiliate program, building trust with my prospects by giving them something for nothing up front, and then making even profit from them on the backend. It’s a two pronged attack that works exquisitely if you own your own products and promote affiliate programs at the same time.

Method B) The second method I used is very similar, but instead of backending on to another product after the freebie, I place them on the list of responders. These are the people that I know click links in my mail, who read them and take the time to act on them. While this might not seem like a very accurate thing to do, you’d be surprised at the percentage of these people that go on to buy something from me compared to my standard list. Often over 50% of them actually go on to buy my products within the next 12 months. If only 50% of my list bought a product every twelve months like that, I’d probably be earning a few million a month if not more. This is why I like to split my lists, spending time with those who give back by buying from me, because they’re the lifeblood of my business. Without them all would be lost.

So there we have it. Several methods that involve lead generation. While they’re all similar from the outside, it’s what happens afterwards that’s important. If there’s one tip that I can give you now and say that if you only went away from this whole report with a single memory, it would be this. Always look at ways to improve your future prospects. Don’t be scared of it, don’t put it off because it doesn’t matter right now, but be innovative, think hard, be smart and use it, prepare for it, and when it arrives, you’ll be much happier for it (and richer).

To Your Success
Cody Moya

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