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Well, what can I say? It’s totally true. You don’t hear much about tracking and testing anymore, because it’s kind of gone out of fashion, at least from a product -selling standpoint. It should never be out of fashion for your business.

If you haven’t been in online marketing for very long, let me take you back to the period between 1999 and 2003. Back then, loads of marketers were either selling tracking scripts, tracking services or writing about how to track effectively and producing material to that effect for their customers. Fast forward to today. We barely have anything written on tracking now. Who knows why? I wrote a book on tracking for my last project, and that sold just fine, so it isn’t the sales figures for such products.

Anyway, what worries me is that there’s been a huge gap where no ones really talked about this stuff. Anyone who started in 2003 or later would have done well to find themselves reading about the subject. In addition to that, I don’t really believe many marketers actually mastered this. If they did, they’re not showing it.

I’m going to make you a deal now. If you spend five or ten minutes per day out of your general day to day activities to track and test, you will see massive rewards and big gains. All you have to do is set up some software to keep track of the figures and analyze them often to stop your weak points. That’s it. That’s the deal. A little bit of your time in exchange for a little bit of quick sharp progress.

Another point that I can’t keep saying enough, is that you have to keep doing this. You can’t just track and test for a month or two and then stop. Why not? Because things change. Business changes, people change, trends change, methods become overused, cliché and ineffective. You can’t afford to be left behind at all. In fact, if you’re tracking and testing correctly, you should be ahead of the trend. If you are, you’re going to see your income take off to unimaginable heights. If you’re happy to just keep on top of things than risk innovating, fine, that’s not a problem. But you still need to track and test, not so much to find what works in this case, but what doesn’t work. If you’re an innovator on the other hand, you may just find yourself on the forefront of a big trend.

All impossible without tracking and testing.

In the following three tips, I’m going to cover in a very small amount of space, how to track effectively, and show you how important tracking is. This subject doesn’t warrant another book writing about it, but I thought I’d take the opportunity to slip something in here, and even if you know it all already, it may provide some inspiration and spur you on to actually get tracking and testing effectively. So my question to you right away is, are you currently tracking and testing your products and services sales material?

If not, get to it.

You can’t make progress without first learning what’s holding you back.

That’s what tracking and testing is all about.

To Your Success
Cody Moya

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