List Building Tip - Taking action? Joining a list.
Opt-in List July 4th, 2007I can’t count the number of times that I’ve landed on a site or bought a product and experienced inadequate follow up. Don’t get me wrong, I don’t particularly care if I get follow up or not, I was just wondering about the owners of the business. What were they thinking?
I’m going to keep this one really short now, and put it to you straight. If a potential customer is landing on your site, then they need to end up on one of your lists in most cases. The fact of the matter is if you’re not promoting for profit, there’s a hundred and one (and possibly more) methods that you can use to get people on to your lists. From freebies, to the promise of content, and more innovative methods, such as providing tracking results and letting them follow your promotion, getting a sneaky peak at the inner workings of your business and the like. Entry pages, sites dedicated to your list, subscription boxes down the side of your entry level products, and more.
Taking things even further, every time someone buys something from you, they need to end up on a list. This is the most important list of all. Many marketers seem to think that just because only a hundred people have bought form them before, it’s not worth keeping them on a list, or just integrating the customers into their standard list. This is far from the case.
I’ll explain more later about splitting your lists, but for now, keep in mind that just because there’s a low volume of customers compared to freebie seekers, it doesn’t mean they’re not worth separating and treating as a separate entity entirely. Customers make your business. Freebie seekers and standard listies that have never bought from you before do not.
There is however one exception to the rule of trying to grab as many visitors as you possibly can and get them on a list. That’s when you’re promoting to make profit. You might say, well I always promote my products to make a profit. If that’s the case then you need to take a serious look at your business.
I mentioned this already in previous tips, but seeing as it’s probably the most important tip in the whole guide, I’ll say it again. You shouldn’t be promoting for profit straight up. You build your resources by grabbing the freebie seekers, you turn them into small time buyers with a cheap product, and then you turn your customers into big buyers by offering them a premium product.
Unless you have an army of affiliates that you sick on your premium product, no one you send to your site should ever be presented with a massively high priced product as their only option.
I see some really big marketers making this mistake even, and I think to myself, well if they’re doing it, then it must be right. Wrong. I’ve tracked, I’ve tested, and pulled this methodology apart many times, and I continue to see far less potential in getting $100,000 worth of sales from 100 people than grabbing 10,000 people and having no time limit to condition them to get to know me, my business and begin buying my products. Those 100 people will still buy, but then we have another 9,900 people that could potentially buy after a little bit of trust building. The only time this can possibly work is if either
1) You have a big name already
2) Your sales copy is second to none
3) You’re looking for short term gain
4) You’re already well established.
If at least one of the above points isn’t true, don’t even think about it, because you will be disappointed at the end of the day. So there we have it. No matter what it is, whether it’s your list, customers, affiliates, whatever it is, use the plethora of methods out there to get these visitors on to your list. If people are leaving your site without subscribing to something, tomorrow, you’ll have to pay for them all over again to re-visit your site.
This is how successful businesses works, both online and offline.
Just be careful to not to place incorrect priorities and try to build a list of millions when the sole purpose of the product you built was to make you money. We already talked about this in another tip. Remember product roles?
If your site is missing the above, get it up there right now, no matter many visits you get per day, you immediately increase your chances of success.
How to get new, fresh new list monthly without any work?
Click => Business opportunity leads and network marketing leads to find out.
To Your Success
Cody Moya
Tags: make money online, internet home business, home business opportunity, work at home, internet marketing, make money, small business, internet business, home based business, business opportunity leads
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