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Ah joint ventures; another one of my favorite subjects, simply because this is how I carry out the majority of marketing. I don’t use search engines, never have, and probably never will. I don’t like basing my marketing on methods that come and go so quickly. The number of rule changes make for an unstable business in my eyes, at least it’s something I’m not comfortable with.

Joint ventures however have been going for hundreds of years as a form of trade. You scratch my back I’ll scratch yours. It’s about two or more people striving to make the other successful. It’s not about to stop working after so long, which is why it’s the safest bet.

Wheeling and dealing, a little bit of give and take, making new contacts every day, meeting new people, gaining a new perspective on the business world and my target market. I can’t think of any longer lived or more effective method of promotion. What’s more, it rarely costs anything but your time.

So I figured we’d start at the very beginning, and talk about how to find some joint venture prospects in the first place, the act of which can be rather complicated, time consuming and confusing if you’re just starting out and have never performed a serious joint venture before.

What makes things even more scary for the first timer is, mess something up the first time around, and you may just find yourself stuck in a rut, where your previous prospects won’t do business with you based on their previous experiences, word of mouth and what they remember about you.

So lets make sure we get it right first time around. I suggest reading the whole of this section before getting started as each section bounces straight off the previous one. You’re missing vital information if you don’t read it all.

Ok first up, finding your prospects. I’ve seen so many laughable marketing guides that claim to know what they’re talking about that give out advice such as go to Google, type in online marketing and start e-mailing all the site owners to try and get your hands on a profitable JV.

Now there’s nothing wrong with this if you’re not selling online marketing products, simply because in some cases, there are only very limited ways and means to get to your target market, and there may not be all that many lists already out there packed with potential customers. With online marketing products however, the people selling the products either know nothing at all, or are business savvy.

Obviously, the ones that know nothing are very unlikely to have the customer base you want to get at. The ones that are business savvy aren’t likely to let you get at their customer bases without a seriously good offer. Googling and just mailing random people is a shot in the dark, and unless you want to spend years trying to grab hold of reliable JV’s that meet your criteria, it’s to be avoided unless you’re searching for someone specifically.

The easiest way to get yourself started with joint ventures is to begin by subscribing to ten or fifteen of the biggest and most successful marketers lists that you know of. Wait! Don’t go e-mailing them yet though, you have to be smarter than that. Wait for them to start sending you ads, wait for them to begin promoting other people, and subscribe to their lists too.

Follow the trail of marketers, and by the end of it, you’ll have a substantial base of potential prospects that you can contact about joint ventures, marketers that have been pre-approved by the business savvy. All the hard work has been done. No successful business owner would risk their customer base on something unless they were absolutely certain.

What you’ll likely find is that the more you mix with your market, as spoken about in the product creation section, the more marketers you’re likely to meet, so get involved ASAP.

Start spreading yourself around on forums, buy other marketers products, give them feedback, read and learn at the same time, and before you know it, you’ll have your first marketing contacts.

And what happens when you get your first contacts? Something more exciting than search engines could ever produce. Word travels quickly, and you’ll end up knowing your new contacts, contacts, and so the process repeats itself until you find yourself within a circle of friends, colleagues and fellow business owners, all working towards making each other successful and making new deals on a daily basis.

So there we have it. The first steps to getting good at this is to make yourself known and seen in the online marketing world, meet people, subscribe to lists and just follow that trail to wherever it might lead.

I’ve had people e-mail me before and scream in my face about how this doesn’t work. Well I have news, it does, because every single JV marketer I know used and still uses these methods to build their contact lists daily. Those people that mailed me were just a little mad that they couldn’t get rich overnight, and that it’d take weeks to see results, and many months for it to build to a comfortable level.

I told them they’re in the wrong business if they want get rich quick. Turns out they didn’t believe me, and went off searching for the next overnight millionaire scam.

I didn’t have a problem with that of course, because I know my methods work. That was four years ago, and here I am today, surrounded by more marketers on my Instant messenger list than I can count, with potential access to literally, millions of prospects, all in my target market, and all hungry for my products. Each of them has the same power too, so it’s give and take.

It’s entirely up to you whether you want to put the work in and follow the trail. This is one of the few big factors that separates the successful JV marketers from those who aren’t. It’s just a case of whether you can be bothered or not and if you think five or ten minutes of your time per day is worth it.

I’ve said it before and I’ll say it again. It’s entirely your choice but if you do choose to take this advice, head out there right this second and start with your big ten or fifteen. I assure you, you’ll be amazed at what you pick up in a short space of time. It’s not nearly as hard and time consuming as it sounds.

To Your Success
Cody Moya

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