Attributes of a Successful Selling Strategy

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The first attribute of a successful selling strategy is a website that provides information about the products and the service they are providing. The advantage of that is we can sell those products and services online. Selling is a talent to be cultivated. It requires a lot of understanding to find what the customer is looking for and then fulfilling his needs.

It is very important to get the complete attention of reader. The content of the message should be make reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained till the end of the message. The customer should be prompted to take some action and their involvement should be sought. They can be made to sign up for newsletters or can be made to take the survey by visiting the company’s website.

The consumer should be convinced to buy the product. All the features of the company should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. It does only by convincing the customer about this will motivate them to buy the product. They should be made to understand what wonders the product can do to him. Strong emotional words should be included in the sentence. The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it. They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.

Something like ‘limited edition’ or ‘limited period offer’ will create a sense of urgency. The customer thinks that he should get this product somehow. It’s nice to have sales often, especially to clear out old inventory in the name of some offer. The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If it’s not mentioned, the first time the customer will be tricked into buying something, but he will loose trust and won’t come back again.

Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, it’s a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to the competitors’. Once in a while offer free shipping offer also works. A condition like if a customer spends particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers won’t think twice to spend a little money to try something new.

The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like ‘Grab the golden opportunity now’ or ‘pick up the phone and dial the number right now’, etc. Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them. So basically the whole idea is to influence the mind of the customer until he buys a product.

To Your Success
Cody Moya

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Tracking Tip – Invest in the tools. Everything has knock on effects

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Ok, we’re doing great so far. Let’s move on now and put the final nail in the coffin, and I’m going to finish up this section with one last big old push to try and persuade you that tracking and testing is the most important job you will carry out with regards to your business.

My biggest point here is right in the title. Everything has knock on effects. So you don’t feel like tracking, don’t know where to start or think it isn’t necessary? You’d be wrong. As already stated, even though tracking and testing has become so overdone that no one writes about it anymore, I still don’t get the feeling that everyone is doing this on a daily basis. Barely anyone I speak to is tracking and testing, barely any of my contacts or my list, and it’s clear that very few of my affiliates take this seriously. Only the JV’s I carry out seem to be populated by the heavy trackers and testers.

So lets take some examples now shall we? Lets assume you’re just starting up your business and you have two products being sold. One at $97 and one follow up, premium money making product at $1000. I’m going to assume for the moment that you aren’t tracking and testing with these products, just to show you how much you can potentially be losing by not doing so, meanwhile, your competition who we’ll call Mr.C is tracking and testing.

So you here you are with your two products. Your system is well designed. Imagine you’re selling your $17 product at no profit at all. Instead you’re giving away 100% commissions with a view to building leads and prospects, and selling them on to your $100 product once they begin to spend money with you and experience the quality of your products.

So here you are not tracking and testing. Mr. C however with the exact same setup as you has been tracking and testing. It took him two weeks find out that a small change to his original sales letter increases his sales by 10%.

At step one, the cheaper product, without tracking sales, you sell 100 copies in a single month, and 20% of your buyers go on to purchase the larger product, where you make 100% profit. So lets look at that for a moment. So 20 people in a single month purchase your $100 product. That’s $2,000 profit for you.

Mr C on the other hand sells 110 copies of his first product due to tracking and testing, and goes on to sell 22 of his premium product as 20% of his customers upgrade, just like you. $2200 he makes in that month, compared to your $2000.So an extra $200 doesn’t seem like a lot you might be thinking, but wait, what happens over a year? You earned $24,000 and he earned $26400.

It doesn’t matter if those numbers seem high or low to you, in fact the dollar amount doesn’t matter at all, but the fact is, Mr. C with his tracking and testing could have taken one whole month off and still earned more than you. Whether the yearly profit is $20,000 or $200,000, the result is still the same. One free month, and a whole lot more cash in your pocket.

But wait, because there’s more. Let’s assume that you’ve each been in business for a year now and have five products, each earning $2000 per month. Without tracking and testing, you’d be earning $10,000 per month, or $120,000 per year. Mr. C however applies his 10% increase in sales method to all his products. He now earns $132,000. That’s $12,000 per year more than you, simply because he decided to keep on top of some statistics for the week.

But there’s more, far more. What if Mr. C had been working hard all year, and actually figured out how to double his sales with his tracking and testing. It’s not inconceivable, and it might surprise you to find out, that’s it’s actually very possible to do. Now you’re still earning your $120,000 per year, but he’s earning a whopping $240,000 per year. If you think those numbers are too huge, and you can’t relate to them yet, take $30,000 and $60,000 a year instead. These are huge gains from very little work.

But hold on, there’s more. What if Mr. C didn’t just apply this method to the sales of his products? What if he applied them to the way he attracts affiliates? You can add another 50% to that figure. So now, while you’re earning $120,000 per year, he’s earning himself $360,000 per year.

But it doesn’t stop there. We still haven’t factored in joint ventures, we haven’t looked at the extra capital and leverage Mr. C now has that will allow him to grow more quickly than you. We haven’t talked about his list building methods or affiliate generation.

You see, he’s not just earning money more quickly than you are with his tracking and testing. It’s far from that simple. In fact, his business has the power to grow much faster. It’s like the effect of doubling a penny. The more leverage, the more knowledge, sales, profit, income and promotion resources you have, the faster they will grow. In fact, when Mr. C hits his first million-dollar year, you’d still be around the $200,000 mark.

So you see, tracking and testing isn’t just about making more money, more money, more money all the time. It’s about giving your business the ability to grow and move forwards in the long term. Every single aspect that you successfully track and test that increases your sales can be applied to all your products. The moment you apply a single 10% increase in sales to all your products, your profit will jump staggeringly. It’s not really even all that rare to be able to double your sales with tracking and testing over multiple products.

Taking things even further, you could increase the rate at which your list is growing, and in turn make more sales. You could also increase your affiliate signups and sales and factor those into the equation. When you wake up and suddenly realize what’s been going on, you find that your recently learned technique through tracking and testing that originally increase the sales of a single product by ten percent, has double or even tripled your sales and potentially far more in the long term.

So here’s the thing. If you leave this course with nothing more, understand this. When you successfully increase one of your products sales by ten percent in the short term, by applying your methods to lead generation, affiliate signups, your promotion resources, and your other products, you could potentially be increasing your total profit for the year by 100, 200, 500% or more.

Everything you do has knock on effects. The faster they add up, the faster you’ll make progress. Never again think that tracking and testing is out of fashion just because everyone has suddenly stopped talking about it. They may have stopped talking, but there would be far more successful marketers out there if they started doing this and didn’t forget about tracking altogether.

Tracking and testing is for small gains in short term profit.

Tracking and testing is for massive almost unimaginable gains in long-term profit.

To Your Success
Cody Moya

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Anonymous Visitor Marketing

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Anonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website according to the taste of the visitor and thus making the information more relevant. Some kind of data is attached with each user known as metadata or supplemental data that is similar to human sensory nerves and gives an idea about how to react to the approaching person.

Metadata or supplemental data consists of information like the geographic location, IP address, browser languages like English, Chinese, German, etc., and also information about domain extension like .edu, .gov, .mil, etc., internet connection speed, operating system, search keyword or sentence, referring URL and screen resolution.

Graphical location tells about the approximate address of the visitor. By this information, the server can search and display information which is specific for the people of that location. Information like climate, temperature, local happening, and time can be displayed accurately.

IP address or Internet protocol address gives idea of the specific Internet service, company the person is related to. If belonging to an Internet provider the web page displays the speed of the connection and if related to a specific company the website displays the name and logo of the company.

A web page can be formatted in different languages. By analyzing the browser language, the visitor can be can be served with a web page which is easy for him to understand and the visitor is made to feel that the website is centered on his mother tongue which will make him more comfortable.

Different organizations and different sectors have different domain extensions. A website with a .gov extension means that its a government website and a website with .edu extension refers to an educational organization. So the content of the webpage can be changed according to the organization the visitor is related to.

Depending on the Internet connection speed if there are any multimedia downloads the size of downloads can also be managed. There will be different resolution versions of a particular download and if the speed is low, multimedia with the lowest resolution will be downloaded to the visitor’s temporary Internet files. This will not interrupt the normal working of the computer.

Different operating systems have different requirements and their functionality also varies. Some websites provide downloadable software and updates which will not be compatible with all kinds of operating systems. These limitations can be determined without interrupting the user.

Search keyword or sentence can be utilized to apply search engine optimization techniques or SEO techniques to the website to make the matter more relevant. Linking data to a specific keyword, which is displayed automatically making the visitor feel that his query was dealt with effectively, does this.

Referring URL helps the sponsor to compare data with that of the previous page and bring it on the present page. This increases the competition between the websites, the present website will try to prove to be better than the previous website.

If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap with each other and the content won’t be readable.

To Your Success
Cody Moya

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Affiliate Marketing and Blogging

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Affiliate marketing is one way in which bloggers utilize their blog to generate revenue. The amount of revenue generated by a blog featuring affiliate marketing links may vary significantly depending on the amount of traffic the blog receives as well as the compensation offered for the affiliate marketing. Affiliate marketing essentially entails creating a link on the blog to another company’s website. The other company then compensates the blog owner according to a previously agreed upon contract. This compensation may be awarded in a number of different ways.

The blog owner may be compensated each time the advertisement is served, each time a unique website visitor clicks through the advertisement or each time a blog visitor performs a desired action such as making a purchase or registering with the website. This article will discuss some aspects of affiliate marketing which bloggers should understand including selecting opportunities carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities.

Selecting Affiliate Marketing Opportunities

There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities. In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval. In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the company’s goals. However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog.

A well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog. This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome.

Maximizing Affiliate Marketing Opportunities

Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximize their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic.

Blog owners who incorporate affiliate marketing into their blog should regularly evaluate the effectiveness of the affiliate links. This can be done by comparing the percentage of blog visitors who click on the affiliate links to the overall blog traffic. A blog which has high traffic but a relatively small percentage of visitors who click on the affiliate links should consider making changes to attempt to entice more blog visitors to click on the links. These changes can involve the aesthetics, size or location of the advertisements. Making only one change at a time is recommended because it makes it easier for the blog owner to evaluate which changes are most beneficial.

Blog owners can also help to maximize the profit from their affiliate marketing opportunities by doing self promotion to drive additional website to the blog. This will likely be beneficial because higher website traffic will generally translate to greater profit from affiliate marketing. Additionally, the blog owner may want to occasionally mention companies for which they are an affiliate to generate interest in the advertisements on the website.

Understanding Affiliate Marketing Requirements

Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because some companies may place restrictions on the usage of a link to their website. This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links. Failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation.

To Your Success
Cody Moya

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Does MLM market has borders?

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You can’t market anything unless you have all the information you need. You need good solid direction, and to get that, you need good solid information. You also need to understand the market potential for your products, services and programs you offer. You have to choose your products, etc with an eye to building a team, to recruiting and to obtaining and maintaining a good client base. Without these things, you’ll be another MLM marketer with a good idea, and not be able to accomplish anything. Chances are you’d be out of business almost before you even got started.

Team building (those below you who will duplicate what you do), with a program or product/service, substantially expands your marketing potential. Because very simply, the more people you have under you, the more business you can generate. The more business you generate, the greater your income. Great concept, but not always an easy one to accomplish – at least not alone.
With the expansion of your marketing potential, the type of person you target market to also grows significantly larger. These people will have the ability to become part of your personal team and build secondary incomes by utilizing the tools and training you provide them.

To get a good grasp of just how large your market potential really is, you need to understand that literally ANYONE in ANY group you belong to – personal, business, chat groups, clubs, is a potential member of your team. In addition, ANYONE in another networking program is also a potential client.

Also, watch for all the people who are looking for a home-based business. The numbers are staggering. If you can snag them and get them working for YOU, not only do you benefit, so do they. Imagine how many potential team members, and potential customers you could find in just that one sector.

To Your Success
Cody Moya

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Product Creation Tip – Are All Ideas Are Bad Ideas?

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Remember earlier when I was talking about the stages of creating products, and how special we are as online marketers and people who create something out of nothing with just a simple idea? Well this part typifies what I was talking about.

All ideas you’ve ever come up with are bad ideas. All ideas I’ve come up with are bad ideas. No one ever comes up with a good idea. The difference between those who are successful and those who aren’t however, are the successful dare to think that just for a moment their ideas could be viable, and take action on that. The unsuccessful are scared, worried, embarrassed or just plain dismissive.

Never in my life have I come up with an idea that I could launch to the world and make a bunch of money off of it. Usually they take too much time to create, they cost too much, there’s already a better solution.

So here’s what I suggest. Next time you come up with an idea (which should be almost every day if you’re acting on earlier tips) understand this; it’s not a good idea. The ones you pluck out of the air or seem to land on your lap are never good ideas…

But write them down anyway.

Earlier on when I was talking about developing your products beyond what they start out as, this is what I meant. The absolute biggest mistake I see being made is people come up with ideas every single day. Just like earlier when I put the notion of listening to other peoples conversations to you.

What do they do with these ideas? Nothing. What would those kids have done with their ideas? Nothing. And why not? Who knows, I don’t know why or where it comes from, and to be honest I don’t care, but what I can tell you is the majority of people write off their ideas. They laugh them off as stupid, turn them into a joke, or deem them not good enough to actually think about developing.

Huge mistake.

Next time you come up with an idea, write it down. Laugh at how terrible it is and list all the reasons it won’t work. Next, begin working through those reasons it won’t work looking for solutions. If you can do this until you have no reasons it won’t work left over, you have yourself a product.

That’s why I said no ideas are good ideas, because when they’re first conceived they rarely are. It takes thought, it takes development, and what’s more it takes guts to write something down that seems impossible, useless or ridiculous and look at it in a serious light.

If you aren’t doing this, you’re throwing ideas away as you read this.

When was the last time you wrote an idea down? If it’s been longer than a few weeks, something is very wrong. When was the last time you looked at your list of ideas and decided to try and develop one? How about this one:

When was the last time you wrote down an idea and seriously considered it as a product, even though it looked a little wild, wacky, impossible or challenging on the outside? Start today, and your product creation efforts along with your business will progress faster than you’ve ever seen. Take my word for it as someone who practices everything you’ve read so far on a daily, if not hourly basis…

To Your Success
Cody Moya

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Action Tip – Act And You Will Become

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This is probably the most life-changing (and business changing) tip I have for you in the whole of this course. What’s more, it’s probably the easiest to carry out and something you can do straight away, right off the bat.

I call this one act and you will become. It has never once failed for me, and I have to say, although this is going to sound pretty big headed, I don’t much care if it’s going to help you achieve great things. If there’s ever been an activity, a hobby, a sport, a challenge of any sort that interested me and that I wanted to get good at, I have never failed to succeed. Sometimes it may have taken me longer than other people, it may have cost me more, I may have made more mistakes and had to learn many more harsh lessons than those that came before me, but I don’t have a problem with that.

I can confidently say, if I want something and it’s up to me to put the effort in to go and get it, it will happen. No question about it.

But hey, you know what the kicker is about this particular fact? There’s two come to think of it. The first one is, I’m a nice guy. I’m a people person, I like to socialize, help people out, do good towards other people. I’m friendly, approachable, tolerant and make the best effort I can into getting along with people, even if we differ in opinion.

Have you ever watched TV, or heard someone talk about their success, and yet they come across as complete egotistical idiots? One of my friends said to me the other day, “I’d love to get rich and make millions, but I don’t want to turn into an ****** in the process.”

If I’m going to get my next point across effectively, you need to know right now that not every successful person is egotistical, intolerant and looks down on people. In fact, I’ve never met one of those tv characters in real life. They all seem to be genuinely nice people, even if they’re not a people person.

What I’m about to tell you is quite controversial for a few reasons, but if there’s one thing I need you to keep in mind is that no matter how successful you become, it doesn’t have to change you as a person in any negative way if you don’t let it.

Alright with that out of the way, here’s the real point of action tip 12. I want you to steal peoples personalities. This is something I’ve been doing since a relatively young age, before I left school, and I put my success down to the fact that I can mold and change myself into something that I want to be by watching other people.

Don’t get me wrong here, I’m not trying to change who you are as an underlying person. That’s why this point is so controversial, because people immediately misunderstand and think that if they do this, they’ll wake up in the morning an they won’t be them anymore. They like being themselves, and I’m sure you like being you. That’s not what I’m trying to get you to change.

Think about this though. If you’re not successful right now, what does that mean? It means you’re making the wrong decisions, mixing with the wrong people, you’re in the wrong place at the wrong time, or you’re going about things in a way that isn’t necessarily going to get you to where you want to be.

So how do you fix that? How do you go from being not so successful to at the top of your game? Simple, you have to change what you’re doing. If you keep doing the same things over and over again, you’re going to keep getting the same results.

You have to change your habits, the way you react to situations, your work ethic, the way you write, the way you market your products, who you learn from and more. Every single time you learn something new from a book, or a tutorial, put it into action and see it working, you’ve developed, in fact you’ve changed.

You see, when I say you should steal personality traits of people that you want to be like and integrate them into your life as if you were that person, it’s hard to swallow, because it sounds like you’re changing who you are. But when we look at how you have to change, and indeed do change every time you learn something new from a book or a guide and put it into action, it’s a lot easier to handle, even though it ‘s actually the same thing.
How do you condition yourself and integrate something you learn from a book, guide or tutorial into your daily routine? Simple, you do it over and over again until it becomes habit, effectively changing how you act in certain situations.

But you don’t need to look for a good book at all, because there’s billions of free ones out there for you to learn from. People is what I’m talking about. So you know a successful business person, how are they different from you? What kind of decisions do they make? How do they write? How do they talk? How do they do business? How do they act?

Copy it, steal it, assimilate it and use it to your advantage. Once you’ve done this, then you’re free to begin to adapt your own style. Don’t be fooled into thinking this just applies to business either. This is something that I began using before I even started out in business. One thing is for sure though is that I’d be lost without it. I’m still me, I’ve just experienced many things from many different angles and perspectives.

Another bonus is I did it intentionally. It’s nice to be able to say that. While others are blindly influenced by others and the media and then deny it’s happening to them, I accept it and encourage it consciously giving me the power to go in my own direction and stay in control.

So here’s the thing. Don’t be afraid of change. Don’t be afraid of becoming someone else when doing this, because you’ll always still be yourself. Your opinions may change, your hopes for the future may change but doesn’t it always when you learn something new? Just in this case, you’re learning by actually carrying methods that you’ve seen to be successful.

The fact of the matter is this. If you can’t change, you can’t adapt. If you can’t adapt, you’ll be left behind, and if you’re left behind, then it’ll be far harder and slower to climb that ladder to the lifestyle you want.

You see someone with something you want? Look at how they got it, integrate it into your life, and you will start to see the same results as them, it’s as simple as that. But don’t stop there either – take it further. Adapt it and develop your own style. You’ve heard of the student surpassing the teacher too right? Well when you start adapting what you’ve learned from multiple sources and your own experiences, in my experience, you’ll succeed far beyond those individuals that you originally learned from.

I’ve never seen it happen any other way. Why not start now? Steal the positive traits from someone that has something you want and watch as you begin to reap the same, if not greater rewards than they do.

To Your Success
Cody Moya

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Product Creation Tip – Find Your Market Before Creating

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The penultimate tip in this section is an important one. Probably the most important in the whole section when it comes down to people creating products before they really know what they’re getting in to.

Think about this. How many people do you know that actually look around them before they create their products. Did you look around first, or did you just pick a market and release your products? Most marketers that I meet go about things this way.

Now I could totally understand it if you’ve been doing this for a long time, you already have a good list packed full of people from your target market, in all honesty though, I wouldn’t even like to guess at the percentage of people that are already in this position compared to those who are either releasing a product for the first time, or releasing a product without having built up resources beforehand.

So here’s the deal. Whatever product you’re releasing, if you want to have any chance of making a success of your business first, you have to find your market. Easily done you might think, especially when you can go ahead and type online marketing into Google and come up with millions of results.

That’s not the whole story though, Making sure that there is a market for your products is really only the first step. Sure you know people want your product to solve their problems, after all, there’s a load of them out there already buying a string of products that do the same thing.

When I say find your market before you create your product, I’m talking about not just finding it, but figuring out at an early stage, before your product advances past the planning stages even, what can you do with your market?

Specifically, can you reach them in an effective way and if so, how are you going to do so? My personal favorite is through joint ventures, so naturally, I look for those marketers that already have big lists and promotion resources. That can be hard though, especially if you’re just getting started and have nothing to give back in return yourself, so do you have a plan of attack that will get you noticed and get your promotions out there?

If you’re not selling online marketing based products, are there any people out there with big lists that you can promote to? Any deals to be made? Any exchanges of resources to be had? If not, it’s time to look at other ways to get the word out about your products.

You could go the search engine route. If you’re in online marketing, do you have an original twist that will mean you get noticed amongst all the other tedious and generic make money online products? If you’re not selling online marketing products, are there enough searches being made relating to your product across a number of search engines to sustain your business?

Of course, you can always look at direct mail and offline methods to promote your online business, but can you afford to do so? And do you have the skill and the knowledge to do so effectively?

Of course, there’s always word of mouth, but you have to at least get the word out to a small customer base before this begins to happen. So, the ultimate question:

You already know your target market, but can you reach them?
I can’t count the number of times I speak to people about their businesses, they ask me for advice, and I say to them, ok, have you got your own products? They tell me they have. Ok, that’s a good start. Next I ask them to tell me as specifically as possible who they’re aiming their products at. From the ones who can’t tell me the answer, I point them a 1600 page book or hook them into a tutorial program, because they’re obviously totally lost in all respects.
Now from those who do know who their target market is, I ask one final question. How are your promoting? The answer that comes back is, well, that’s why I’m asking you for help, because I don’t know how to promote. I don’t think they realize that this makes it almost impossible to do anything in a quick straight forward manner other than start all over again.

Some products can be turned around but it’s a shot in the dark. More often, some markets are too saturated for them, some of these products don’t have a hope in hell of making it because there just isn’t any effective or reliable means of doing so in a long-term fashion. In addition, I found that big point that I mentioned at the start of the course. I’d come along and give someone some advice on how they should continue, and they say to me, but that’s not how I imagined my business would be run. That’s not the type of promotion I want to do, or the amount of money I wanted to spend.

So here’s the deal. If you don’t want to get into a mess and have to potentially start all over again, or be stuck an infinite loop of improvement with regards to your products, get it right the first time around. Target a market, and look for a way in. If you can’t find a way in, don’t waste your time creating the product.

To Your Success
Cody Moya

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Action Tip – Structure For Success

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Alright, this is a quick tip, because there’s not a huge amount of explaining to do. What I want to take a brief look at is the structure of your business. How are you managing those multiple websites, recording your findings through tracking campaigns, writing your sales letters, planning your work and creating your products?

Most of the people I meet have an obscenely disorganized structure. Files here, folders there, little bit here, little bit there. I don’t know how on earth they manage their businesses. Strangely, though probably not unrelated, none of them have reached their business goals yet and many of them aren’t moving towards that point at all.

We’ve proved the point in various other sections. The more you organize, even sometimes to the point of excess, the easier it is to keep track of your business, and the easier it is to make progress and fulfill your hopes for the future.

So if you haven’t done so already, I’ll keep this short and sweet. Head over to your computer now, create a folder called businesses. Inside that folder, create another folder for each domain name you own. This is where all your html, sales letters, graphics and products can be stored.

In addition, create an admin folder. This is where you can keep your usernames, passwords, URL’s, website addresses, registry entries for outlook, graphics you’ve bought the rights to, client contact details, list backups and so on.

Next up, create the most important folder of all. R&D. This is where your ideas go. Ideas jump at us from every direction many times a day. Rarely are initial ideas ever good ones. That’s why it’s important to write them down so that you remember them, because they may just turn into your next big winner.
Next, create yourself a resources folder. This is where all your guides, purchased books, motivation, tutorials and the like will be stored for quick and easy reference.

Finally, create a tracking folder. This is where you want to record all your tracking data, from statistics, split run tests, sales letter and ad examples, what worked, what didn’t work, why, your predictions, how and where you tested, conclusions and so on.

Tada! Simple as that. From now on, keep everything in that business folder. If it’s related to business, it shouldn’t be anywhere else but in there. Back it up daily, make use of it, and see how much easier it becomes to keep things organized and find your files and folders in a flash.

Be sure to keep it tidy too. This is for the people who already have such a system. It defeats the object and the efficiency gain is totally lost unless you keep it as pristine as it was when you first made it.

There should be no one reading who can’t go and do this now, unless your computer is in for repair. If it is, make it one of the first things you do when it gets back. After all, we all know that clean relaxed feeling you get when something is in order like this. It’s brand new, pristine, shiny, efficient, and something to be proud of that your fellow business owners don’t have.

To Your Success
Cody Moya

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One Of The Easiest Ways To Make Money Online

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There are many different ways to generate revenue online and some are more difficult than others.

Let’s face it, many people that first come online and find out they could make a few bucks realize really quickly that it’s not all that easy.

They start searching for information about making money online and find out all too soon that there are a lot of sites out there that will let them purchase information they can use to learn how to make tons of cash for themselves and shortly thereafter they realize that the next step is to go purchase even more tools, info and study material at an even higher cost.

The other problem many people run into is that they find the many different newsletters that are online and each one is promoting a different way of making money online. Some may talk about affiliate marketing, others are discussing how to use their blogs or the power of Web 2.0 and yet others review how to use AdSense and PPC (pay per click) to boost their business.

In both cases, the new and aspiring Internet marketer is confused, lost and all too quickly fed up and frustrated after just a short time and most likely a ton of money they feel was thrown out the window.

And yet, making money online doesn’t have to be difficult, you don’t even have to have a website, your own products are not needed and you don’t have to run a massive affiliate program of your own to at least make some money to help you get started and you can quickly plug that hole in your wallet where all those precious dollars have been falling out of.

One of the simplest and quickest ways to get started generating some revenue online is to use articles coupled with affiliate marketing.

Here’s a simple guide to help you get started:

1. Head over to Clickbank and take a look at the many products waiting for you to promote them.

There are a few things you might want to look at while you are browsing around the Marketplace. Clickbank has a pretty good guide that will tell you how to tell the difference between products that are performing well and those that are bombing, but here’s one simple tip to keep in mind as well. As you look through the Pitch Pages, think to yourself for just a moment, if I was interested in this product, does this page even grab my attention? Would you be likely to purchase what you saw?

Once you have picked out a couple of products you really like, consider purchasing them so you can provide high-quality reviews of them, but if the budget is tight, that sometimes isn’t an option, so you will have to make note of the features, benefits and any other important information you got from the sales page.

2. Write one article.

Yes, that’s it. Write one simple article that features some of the key benefits of the product you will be promoting. Keep it simple and don’t make it look like a sales page. For example, if the product you plan to promote is about Planning Your Wedding you could write your article based on “The Top 10 Things To Keep In Mind When Planning Your Wedding” and then list the 10 things (or however many you got) from the sales page that are related, such as Choosing The Location For Your Reception, How To Avoid Relatives Embarrassing You, How To Keep Your Bridesmaids From Looking Like Clowns. Whatever the information you found, write it out in a bullet point list and then add a few short sentences to each bullet point. It doesn’t have to be fancy, short and sweet works better. For example, if you are working on Choosing The Location For Your Reception, you could add a sentence or two about the things to keep in mind if you are planning an outdoor reception.

3. The Resource Box or About The Author

If you go look at some of the popular article directories, such as eZineArticles.com online you will find at the bottom of each article a section known as the Resource Box, or also called About The Author.

This is your place to shine. Your article was to the point, without any sales pitches, but now in this last part you are free to tell a little about yourself (and if you have a website you can add a link there too) and you can also suggest a helpful solution (the product you are promoting) that could further assist the reader with the challenges of planning their own wedding.

Keep in mind that you only have a few lines for the resource box, so you will definitely have to rewrite it a few times just so you can tweak it and get it just the way you want it, but ultimately, the goal is to have the reader click the link at the end of your article and purchase the product you are promoting, so make it straight to the point. A simple and yet effective example might be: “For more helpful information as well as awesome ways to save hundreds if not thousands on your wedding visit youraffiliatelink.com today”.

Again, you don’t want it to be fancy, but your call to action has to make sure the reader has no choice but to click the link and hopefully the sales page you are referring them to is good enough to close the deal and earn you some referral commissions.

4. Last but definitely not least.

If you go to your favorite search engine and type in “Article Directory” you will find hundreds of different websites where you can submit your article for inclusion. There are other ways to spread the word about your new article, but directories are a quick and easy way to get the word out there and they are all quite easy to use. Just search for the article directories and then submit your new article to as many as you can. If possible, try to submit it to at least 20 or 30, but the more the better.

What will happen is that webmasters, bloggers and newsletter publishers that search through these directories will come across your article and if it’s a good match for their readers and visitors they will be inclined to post your article on their website, or publish it in their newsletter and they will include your Resource Box, along with the link to the product you are promoting.

Bottom line this has the potential to get your article very quickly on thousands of websites, in front of tons of newsletter readers and ultimately you didn’t have to spend a single penny for all this exposure and advertising, you didn’t have to have your own fancy website or subscriber optin list and you didn’t have to create your own product.

This same method has been used for quite some time very successfully and has in many cases returned more than just a few hundred bucks within a couple of weeks, in some cases, 1 single article has returned over a thousand dollars in a month and the best part is that your article will continue to be out there, week after week for others to see, click your link and order the product, making you more commissions.

The final thing to help you get started is when you’ve gotten this far congratulate yourself. You have done more than many of the people “day-dreaming” of making it online; you’ve actually done something about it. Now get back over to Clickbank and find yourself another product to promote, start back at step 1 and have fun making money.

To Your Success
Cody Moya

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