How to Get In-Bound Links to Your Website
Search Engine Optimization and SEO June 10th, 2007
Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
* It helps to get your site listed in the search engine.
* It helps to boost your position in the search engine.
* It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It’s then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it’s unlikely that a search engine will.
Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew’s. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
* No links to the “link directory”.
* No link to a “related sites” page.
* No link to a “resources” page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew’s site useless – it’s like that link doesn’t even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.
To Your Success
Cody Moya
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26 Responses to “How to Get In-Bound Links to Your Website”
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June 10th, 2007 at 9:43 pm
Thats great advice. I’ve had the same problem. We also find that a lot of people want to give you a link back on a third party site. Which would be ok in some circumstances but a lot of time there are 20 people all submitting links with the same bogus directory page with your reciprocal
June 10th, 2007 at 9:46 pm
Mahalo(thank you.) I really liked the article on links.
It was very informative and I now have learned a couple of was to get links.
so awesome thank you thank you thank you.
Jay Stoltz
June 10th, 2007 at 9:46 pm
I don’t even bother with sites the require reciprocal links these days. It’s too difficult to make sure they keep your link in place without buying additional software to monitor them, and one-way links are actually much better, in my opinion.
June 10th, 2007 at 9:55 pm
Yes I’ve had that experience too..
Those unscrupulous people love to solicit links by promising a link back but in actual fact, the link back takes place from a bogus third party site.
June 10th, 2007 at 9:59 pm
Very interesting now I know why I cannot find any links. I have been using linkmetro with few results anyone have any good places?
June 10th, 2007 at 10:32 pm
After revueing your post, and the other comments, I am convinced that one way links are much better, and far less headaches.
June 10th, 2007 at 11:28 pm
I juste put some link to my yahoo page news because those article are to good to dont talk about it!
Cordially Stephane Inventor.
June 10th, 2007 at 11:42 pm
I stopped reciprocal link for quite a while now. My own experience and many opinions I read, advised that the power of reciprocal link has significantly decrease. Two things I am using at the moment to get in-bound links are article/press release and directory submit. Unfortunately many of my clients are not good in writing English articles whilst paying a proper copywriter is quite expensive.
June 11th, 2007 at 12:01 am
Thanks for the advice. And thanks for all the resources you provide. It is really helpful. I need to go and read all your posts and take action, you have so much great information. Its an area I haven’t really concentrated that much on. mostly my links come from comments.
June 11th, 2007 at 12:20 am
Cody,
I always appreciate your good insights … as a motivational speaker (one of many) I’m implementing things like you suggest in order to improve my search rankings. I am beginning to see the efforts pay off.
Thanks for what you do!
Best,
Scott Hove
Mr. Motivational Speaker
http://www.mrmotivationalspeaker.com/
June 11th, 2007 at 12:24 am
I’ve used that kind of service on linking before and you’re right. Many sites simply delete or hide the link to your site once they have their link on yours. That’s why I like the idea of tell a friend instead. The point is to build a base of buyers with the same interests – and they are more likely to know each other or where to meat and talk. If they can get their friends to bookmark your site I’ll take that over links any day
How to maximize backend sales to explode profits
June 11th, 2007 at 12:48 am
Informative2u.com
Thanks for the marketing tips on how to get links. Your article has all the needed information when linking to other sites. Reading this article was like a breath of fresh air. Very informative and useful information for new marketers. Most emails recieved are just for selling products it is nice to know that someone is focused on building business.. Thanks again .. Lafrances@informative2u.com
June 11th, 2007 at 2:44 am
I find that using link exchange network to build reciprocal links isn’t effective in SEO. Probably because each of the member is using the same directory and it give the feeling that the exchanges are so artificial.
June 11th, 2007 at 3:44 am
Cody, thankyou for all the information I get regularly from you. It’s always good advice.
Linking really is a nightmare, I have reciprocal and one way links to my site but I am always dubious as to whether the reciprocals are really valid. Anyway I read an article recently that said one way inbound links rate higher with Google, true?
I would love to find a decent piece of software or a reliable company to manage linking but there are so many unscrupulous setups you just don’t know who to trust.
Finally you mentioned in one of your emails to put a reference to this page on our websites. Can you give me an html script to insert and I would be only too pleased to insert it
Regards
Chris – Cothivale Books
http://www.cothivalebooks.com
June 11th, 2007 at 4:11 am
You made an excellent point in this article. I never thought of looking out for that problem. Thank you, now I will.
June 11th, 2007 at 5:23 am
Cody, to this day I still start new sites out by simply adding it to my Google home page. It takes 1 minute and I find Google visiting and indexing new sites within the day.
Then, for one way backlinks to my site I simply submit my RSS Feed to the RSS directories. Takes 10 minutes with software (but it’s virtually hands off) and it creates a slow natural build of inbound links to internal pages (not just the home page).
Cheers!
Laura
June 11th, 2007 at 5:26 am
I’m sorry, I should have mentioned…
there is a little tutorial with screen caps on how to set up a Google home page here: http://www.smartzville.com/google-homepage.htm. It’s an older page but Google hasn’t changed their set up.
June 11th, 2007 at 5:39 am
I hardly ever bother with reciprocal links. It’s not that I don’t think they’re completely useless, but it takes too much time just to get a handful of links. There are clever ways of getting good links if you search the forums and search engines for related sites.
I now simply ask for a link from many sites. Some don’t reply, some do. If you write a personal email you may be surprised at the results. Last month for example I found a website that had good pagerank so I looked at who was linking to the site and found a PR8 site. I wrote them an email saying I liked their site and would really appreciate a link back…a week later I get an email back saying they’d placed a one-way link to my site on a PageRank 7 page – this could have cost anywhere from $60 per month upwards if I wanted to pay for a link of this quality…but I got it for free.
June 11th, 2007 at 7:20 am
Great articles here, I do appreciate them. I also signed up for your email course currently reading number 29 great stuff would and have reccomended them.
June 11th, 2007 at 11:00 am
I agree with the others above that reciprocal linking just isn’t worth the time and effort anymore. I used to spend many hours building reciprocal links and it worked well a couple years ago…my sites ranked well. But then my sites started slipping in the search engine rankings so I started getting one way links and I got back to first page rankings.
It’s actually easier getting one way links in my opinion and they are worth a lot more in the eyes of the search engines.
June 11th, 2007 at 11:54 am
One way links are much better and the more the merrier, but I find it a difficult task to get those 1 way links unless you write a lot of great articles.
I do have a craft site with recip. links and have a pr 3 on my links page. Of course I don’t put a ton of links there either….Thanks
http://judesmultiinfo.com/judes_info/
June 11th, 2007 at 12:12 pm
Thanks for all your wonderful tips. I also added my blog to my Google Home page. I still need to add my RSS feed to some directories and will be working on that this week.
Thanks again.
June 11th, 2007 at 12:13 pm
I think one should concentrate on providing good content instead.
Once your content adds value to others, you wil find that link backs occur automatically.
June 11th, 2007 at 12:59 pm
Thanks for reminding people about backlinks. I have many subscribers that didn’t even know what a backlink was.
They are all important and will rank you higher in the search engines the more you have.
And I agree that one way backlinks are weighted higher than reciprocal links.
June 11th, 2007 at 2:58 pm
Dear Cody:
I am not a techie and intimidated with world wide web. Although I know I have to make a shift to advance myself. Thank you very much from the bottom of my heart for keepin me into your e-circle. You are giving so much FREE information that could take anybody who takes action to the next level. This is a good place for me to start.
Jhet Torcelino van-Ruyven
Author, Speaker, Entreprenuer
http://www.thetaleofjuliet.com
July 14th, 2007 at 9:11 pm
Using link exchanges is great, but most engines now don’t even allow for link exchanges, especially if it is a link farm. It seems to me that most se’s only give points for website to website exchanges, and it is mainly only good if the two websites are related. But you’re right, if you don’t follow the links path your apt to get yourself blocked out.
JOE