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Niche marketing is the key to success in our over crowded market. If you haven’t heard of niche marketing and how important it is to your success, you must live under a rock.

In fact, niche marketing is so popular now your niche must have a niche to succeed. It seems everywhere you look someone is already selling, producing or providing it ahead of you.

Even if you manage to be the first person to market an idea (very rare), guess what? You can bet if it has a fraction of success people will rush to copy it. So what can you do to establish a niche others can’t easily copy? The quickest way to establish a quick niche with a ready market of buyers is simple.

Find something others hate to do. This should be a snap. Just observe, people are always complaining, griping or nagging about something.

So, when you hear people complaining, griping or fussing about having to do something a cash register (Cha-ching) should go off in your imagination.

In fact, carry a note pad with you and list everything you hear someone complain about for one week. I promise this list will be worth it’s weight in gold to you if used with the following information.

Next find something you like to do or at least can tolerate if someone paid you to do it. Whatever it is it will get easier once you have cash in your hand.

Plenty of people would be glad to pay you to do something they hate doing. For example, if you had mice running through your cafeteria just before lunch, would you pay someone to get rid of them? Of course you would.

If you had trash in a home you were trying to sell, would you pay someone to move it? These are small examples of this principle but hundreds more exist all around.

The trick is to get started. This is simply the principle of finding a problem and helping to solve it. Because the biggest problem people have today is having to do things they hate to do.

This idea can stretch even further. You can also offer to do something others don’t have time to do, because time is such a valuable commodity to most people today.

If you can simply offer to do a routine chore for someone, that could be an excellent source of income for you.

For example, I know a college student who is earning his way through college by simply standing in line for people. He stands in line at the Department of Motor Vehicles, amusement parks, concerts, even for new product launches like the new Xbox. He’s one of those guys you see waiting in line all night to be the first to buy a new software program or game.

Yes, offering to do what others hate to do is a quick, simple and effective way to create a niche - inside a niche. Use it now to carve a niche deep enough to be out of the reach of competition.

To Your Success
Cody Moya

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