Internet Marketing

As the world of technology continues to grow and evolve, new business opportunities are constantly being born. Only a decade or so ago, few of us would have thought of selling products and services online, but these days tens of thousands of people make a full time living on eBay, and many tens of thousands more have opened their own online businesses on either a full or part time basis. There is no doubt that technology in general, and the internet in particular, has improved our lives in a great many ways, and made possible business opportunities that would have been undreamed of a few short years ago.

One of the most unique business opportunities in the world of the internet is the business of selling movies ready to play on those great new Ipod music players. Only a year or two ago this business could not have existed, simply because there were no video Ipods. These days, however, there are millions of those great players already in the hands of consumers, and millions more are expected to be sold. As the video capabilities become more and more important to Ipod owners, they are likely to seek more and more videos to play, and those who are in a position to offer movies ready for Ipod use stand to make a great deal of money.

When setting up a web site to sell these Ipod movies there are a number of considerations the new business owner must think about, including of course where to get those movies ready for resell. Fortunately there are a number of businesses that specialize in packaging movies and making them ready to sell over the business owner’s web site, and this is a great way to get started. Having a stable and ready made collection of Ipod movies to sell is a great way to enjoy a steady stream of income month after month and year after year.

It is hard to overstate the first mover advantage when it comes to selling these Ipod movies online. The first mover in any space enjoys a built in advantage, and those who are able to recognize the value of this great business opportunity before others can enjoy a great level of success while getting in on the ground floor of one of the newest and most exciting internet businesses.

Check my iPod Movie with resell rights website

Click here to visit my iPod Movie Gold website

To Your Success
Cody Moya

Internet Marketing Articles

Building your opt-in list starts with having a website that will persuade visitors to spend some time there. By doing that they will be more apt to sign up to your newsletter or offer.

Here are 7 steps that will help accomplish this.

1. Use original material. If they see that you are displaying the same content as similar sites. They aren’t going to stay around for very long.

2. Start out with a headline and introduction that captures their attention. Let them know what is going to be found on your website. It doesn’t take long for today’s surfers to decide if this page is going to be worth further attention.

3. Make sure your visitors know just what they will find on your website. They are looking for information on a certain subject and they need to know that you have their possible answers. Therefore be sure to use the keywords that best fit your web page because when your visitor clicks on a keyword with his browser he wants to find the corresponding content.

4. Be sure you have numerous cross links to various pages on your site so the visitor can browse through it. If he finds it helpful and pertinent he will be more inclined to bookmark your site and come back again. Be sure your links are well designed to catch the reader’s eye.

5. Design your site so your pages can load quickly. Don’t load it up with too many pictures and long blocks of text. Leave enough “white space” so one’s eyes can be drawn down the page. Articles should be broken up into short paragraphs and adjust your text so it is easy to read–not too small nor too light. Difficult in reading the content will discourage a visitor from continuing.

6. Proofread your pages so you don’t make grammatical and spelling mistakes. You need to appear a professional. If you are not sure of the effect the page is presenting let someone else take a look. Forums are a good area to ask members to view your site or particular page. (You will probably receive all kinds of opinions!) But you should definitely get some valuable help.

7. Offer your visitors freebies–ebooks, software, articles etc. that they can download from your site. Ask them if they would fill out a survey which could help you find out for what type of information they are looking, or ask if they would like to sign up for your newsletter. If a visitor does nothing else than to become one of your subscribers and be put on your opt-in email list you have won the first battle.

Now that you have a means to add to your opt-in list by way of your website, you also need to build your list in other ways, especially if you don’t yet have too many hits on your site. That takes time but by building your list you will increase them.

Here are 5 more possibilities outside your website.

1. Advertise a free ebook. You can have it downloaded from your site as mentioned before or you could have the visitor send you an email and you could attach the ebook to an answering one. This ebook doesn’t have to be more than 7-10 pages.

Advertise your newsletter and send responders to your list via your autoresponder, which will take care of the opting in, and startup of your emails. Be sure any email, whether yours or your autoresponders has an opt-out feature.

Use email signatures, which you can add to the bottom of your emails. In 3-6 lines you put your name, short description and appropriate link to your site or offer.

4. Send an email to an individual email address and ask the recipient if they would like to sign-up for your mailing list or offer the option to decline from any future mailings. Be careful here because anyone receiving your email could consider it to be spam. To me this is the least desirable method.

5. If you have a newsletter in which you have just about exhausted your material and want to start another newsletter on a different area you could send a broadcast and invite anyone nearing the end of your letters to change to the new newsletter. You may be able to keep some of those who are ready to make a change. You won’t gain any new subscribers really but you may be able to keep some of those you might otherwise lose. Let them know that you are proficient in different areas.

As you can see building your opt-in list need not be difficult. Use your imagination and I am sure that you can find many other means to get results.

How to get new, fresh and big list monthly without any work?

Click => Business opportunity leads to find out.

To Your Success
Cody Moya

Internet Marketing Articles

Opt in List

Many web site owners do not understand the importance of having a paid membership site. It is certainly easy to understand the reluctance to charge for content, given the history of the Internet itself. Back in the glory days of the Internet of course, the era that is now known as the dot.com bubble, the focus was entirely on drawing eyeballs to web sites and keeping them there.

The focus was on “stickiness”, and web based companies were willing to give away premium content, and even products, just to draw those all important visitors to their site. Internet companies like Pets.com and others routinely ran free promotions, and shipped their products for less than they cost.

Looking back now, with the advantage of hindsight, it is easy to see just how unsustainable this approach was, but at the time it seemed to make some kind of sense.

Of course the collapse of the dot.com bubble brought these free products to an abrupt end, and many consumers who had grown accustomed to getting something for nothing had to get used to once again paying for the value they received.

Every Internet entrepreneur eventually comes to understand that in order to make real money on the Internet, you must have your own products to sell. One of the beauties of the web is that the product for sale is often information. Information products are very popular, and it is possible set up a successful paid membership site giving other people the business opportunity to sell such products.

One approach many new internet users to make money with information products like ebooks is to repackage public domain information into ebooks and sell them through your web site, on online auctions, or other places.

While this approach can bring in some money, there is a better way. The key to success on the Internet, or anywhere else for that matter, is to step back, look at the big picture and stay ahead of the competition.

Taking a step back has helped successful Internet entrepreneurs understand that having your own paid membership site, on which you can offer others business opportunities to sell valuable information products. By taking this approach, you can easily increase your income exponentially.

The key advantage to having a paid membership web site is that of recurring income. Instead of merely relying on the often paltry income brought in from advertising revenue and affiliate programs, you will enjoy repeat income month after month from your paid members. By delivering your members the ready to sell products they crave, you will become their one source and your income can grow month after month.

Check my Private Label Wholesaler website

Click here to visit my Private Label Wholesaler website

To Your Success
Cody Moya

Internet Marketing Articles

The Internet is primarily two things. It’s a huge reference library with information of varying quality, free to anyone accessing it. And it’s the biggest marketing and advertising engine ever invented.

You can take advantage of the enormous advertising potential of the Internet by using well-written and optimized content articles. Content articles are the key to:

• Delivering good information to your customers
• Showing that you are the master of your topic
• Placing well on search engines
• Keeping your customers happy enough to come back

Good websites, laid out in a friendly way, with excellent and constantly fresh keyword-optimized content, are the ones that will wind up at the top of the search engine rankings. How can you own one of those websites?

First, always have unique, friendly, keyword-rich content articles on your website.

Spiders, web crawlers, and robots sound icky, but they’re really the tiny little engines that drive the Internet. They are constantly roaming the Web, looking for changes in pages they’ve cataloged, seeking keywords so that they can determine how to rank your page. If you have articles on the first and subsequent pages of your website, these electronic critters will go through them, seek out how often, say, “feather boa,” is mentioned on your website, and then catalog it according to that (and other variables).

Now, when a customer does a search at Google for “feather boa,” he or she will find your website ranked with others that offer this keyword. Free advertising, targeted to customers looking to your product – that’s what search engines really are to businesses.

Always ensure your content is friendly to the customer, not just the web crawlers.

Here’s the number-one mistake made by webmasters: they think about the web crawlers, but not about the proven fact that you have ten seconds, tops, to captivate your customer from the second they click your link. This means your page must download fast, it must have easy-to-find content, and it must be easy to read. And that’s all before you get to the quality of the content!

Keep your pages skinny, without huge graphics and moving pictures. Keep them simple and attractive as well, without loads of heavy design. And make sure the content is at the top, with plenty of headers and bullets to make it easy for your prospective customers to find what they’re looking for.

Always keep content fresh.

This may be the second most common mistake made by webmasters – putting content up, then sitting back and ignoring it. Web crawlers seek out fresh content, and sites that are always fresh get ranked higher.

Also, the most valuable customer is a repeat customer. If you have captivated your customer by providing the perfect feather boa, and now he or she is looking for items to add to that boa, you aren’t doing yourself a favor if you have the same old information about using the feather boa as an everyday accessory. Instead, you should have information about the shoes you’re also selling; or the sequined tops designed to go with the boas; or how to treat the boa so feathers don’t molt from it. If the customer never sees new information, they get tired really quickly, and go to the next person on the search engine listing. You’ve just lost a sale.

Use reciprocal linking.

Search engines are great, but what do they really do? They link to your site. An awful lot of web traffic, however, comes to people laterally – in other words, they find a link on one website leading to another, and it looks interesting so they click it.

How do you do this without paying tons of money to advertise on other people’s sites? With reciprocal linking.

You have the feather boa site. Another website you frequent sells how-to videos on burlesque and bellydancing. Another is a teen fashion site, and you know feather boas have just become popular with teens. Yet another is a Phyllis Diller fansite.

Set up a win-win situation. Email the webmasters of these other three sites to ask if they are interested in linking to the content on your site. Offer, in return, to link to their sites from yours – ideally from inside content articles. You get three new links to your website, and they get mentions to your current customer base, from inside your articles.

You all win in a different way, too. Search engines rank by keyword quality and freshness of articles. They also rank the number of links other sites have to yours, though. If you have fifty links to your site from other places and Bob the Boa Maker has only ten, guess who ranks higher, and thus is likely to get more traffic directed from search engines?

Check my Private Label Articles website.

Click here to visit my Private Label Articles website

To Your Success
Cody Moya

article marketing

Internet Marketing Articles

When it comes to affiliate marketing, there is certainly no shortage of competition, and the need to stand out from the increasingly large crowd is greater than ever. Separating your affiliate program from all the rest is absolutely essential to your success as an affiliate.

In order to make real money as an affiliate, it is vital to continue to work at and improve your program. That means taking the steps necessary to get your program noticed in the first place, and to continue to take the steps necessary to keep your ranking once you have attained it.

Step One – Be Better Than All the Rest
As with any business, your ultimate success or failure will depend in large measure upon your ability or inability to set yourself apart from the competition. With the world of affiliate marketing becoming an increasingly crowded place, the need for continuous distinction is likely to only grow.

When setting yourself apart from the crowd, it pays to look at things from the merchant’s perspective. Ask yourself why the affiliate should choose you from all the available applicants, then set about answering that question for wary merchants.

Some things successful affiliates use to set themselves apart are higher conversion rates, higher total sale amounts, and your monthly affiliate earnings. If your numbers look great, chances are affiliates are already flocking to your door. If the numbers are lackluster, it is time to go about making them better.

Step Two – Don’t Leave Your Partners in the Lurch
How fast you respond to queries from affiliates reveals a lot about how you do business and how reliable you will be as an affiliate partner. You should strive to answer all enquiries right away. Even though it will not be possible to instantly respond to every request, you should do your very best to answer all emails within 24 hours. Waiting longer than 24 hours to answer questions can indicate to a merchant that you are unreliable or unprofessional.

If you feel you are unable to respond to email inquires on a timely basis, it is time to go back to basics and get organized. An organized, professional business will always be more successful and more profitable than a sloppily run, slipshod organization. Getting your life and your business organized will help you in many ways, not just in getting affiliates to join your program.

Step Three – Tell the World
If you’ve got the best affiliate program in town, don’t keep it a secret. Tell the world about your great program by issuing a press release. Press releases are not only for government officials and big companies. Affiliate programs can make great use of press releases.

Creating exciting, intriguing and provocative press releases can give the impression that your company is a leader in its field, and that you have some timely and important news to share. Simply issuing a press release can give your company instant credibility with potential affiliates.

Use HTML
One important thing many newbies to affiliate programs overlook is the need to learn HTML. Many people think that the many website creation programs on the market make the need for HTML skills passé, but that is not the case. A working knowledge of HTML will make your life much easier when it comes time to update your web site, and it will help you see things through the eyes of your affiliates. The ability to empathize with your partners and understand their technical issues will help to set you apart from your competition.

Check my Affiliate Program Management Secrets website

Click here to visit my Affiliate Program Management Secrets website

To Your Success
Cody Moya

Affiliate Marketing

Internet Marketing Articles

Several surveys have confirmed that the main growth in the use of the Internet is in the area of “networking”. Whether that’s using the Internet to route telephone calls, or the use of web sites to discuss things with like-minded people, there is little doubt that “connecting people” is a significant part of the Internet.

Until recently, the only way of being connected was via email. That is mostly one-to-one, has inherent delays and is also limited in what you can achieve. Nowadays, you can share text, audio and video using social networking sites. These are not one-to-one, but many-to-many and are also immediate. That has significant appeal for many Internet users.

In a sense, what we are now witnessing online is what has happened offline for centuries. Groups of like-minded people are getting together, chatting, swapping information, passing on useful ideas and products and having a good old gossip. With the interconnectivity offered by many web sites nowadays you can achieve all this online without having to go out in the cold weather!

But for those people trying to earn money online, it’s good to understand the fact that there is this essential human need for people to interconnect when online. If your business web site doesn’t have any means of interconnection, you are less likely to attract the modern Internet user, who sees interaction as fundamental. No longer can your business rely on an email address or a “contact us” form.

These days you need to allow your web site visitors to interact with you AND with each other. That means you need a forum, for instance, or at the very least a blog where people can comment on what you’ve written. You could also do with the ability for people to add content to your web site, such as articles or video clip. Such features in a business web site will help create a sense of belonging, of identity.

In the future a good business web site will be one where a community of people meet together to discuss what the business offers. No longer can you afford to have a static, brochure style web site. Internet users in the modern broadband connected world want interactivity. If your web site doesn’t offer some kind of interactive feature, you will lose out to competing web sites that do.

To Your Success
Cody Moya

Internet Marketing Articles

Anyone interested in an effective advertising or marketing campaign knows just how critical it is to constantly track the effectiveness of those campaigns. Putting together a targeted and powerful advertising and marketing campaign is only half of the story. The rest of the job is to carefully track the responses of customers and potential customers to that ad campaign and to make sure that you are getting the most for your money.

Fortunately for both advertisers and web site owners, Google AdSense provides a number of excellent and comprehensive tools to allow users to easily gauge the effectiveness of their ads. Google AdSense also provides a great many comprehensive reports which allow web site owners to carefully track and analyze the earnings of their sites and the performance of the ads they are hosting.

These reports allow participants in the Google AdSense program, to constantly tweak the look and feel of the ads, including size, color, placement and more, and to easily track the results of each new improvement on the bottom line.

Every web site owner knows how important it is to this kind of tracking and analysis, and on the web even the smallest change can have a profound impact on the effectiveness of the ads. Often something as simple as changing the type of font, or the color of the text, can have a big impact on the earnings potential and click through percentage of those ads. It is important for web site owners to periodically make changes to the format of the ads being hosted, and then to follow through and track the results.

Many new Google AdSense participant web sites are tempted to simply accept the default ad format that Google provides, and for some sites this strategy will work out just fine. For many others, however, it is a good idea to review the look and feel of the ads, including things like their placement on the page, the color of the text and the font being used.

The color of the text is one of the most critical factors for web site owners to consider, since not all colors will display well on all web site backgrounds. For instance, if the background color of the web site is yellow, white text may not be very visible. It may be best in that case to change the color to black, red or another color that will be easily visible for web site visitors.

It is also important to use a standard font if at all possible. It is important for web site owners to keep in mind that every web site visitor will be using a different type of computer or device to access the page, and it is important that the pages, and the ads, load fast and display properly across a variety of different types of computers, operating systems and web browsers. With the increasing popularity of alternatives to Internet Explorer, it is a good idea for web site owners to make sure their sites, and their Google AdSense ads, display properly on browsers like Firefox, Opera and Netscape.

Check my adsense templates website

Click here to visit my Adsense Templates website

To Your Success
Cody Moya

Adsense

Internet Marketing Articles

The goal of any successful affiliate, of course, is to earn the highest commission checks possible. There are several secrets to getting the most from any affiliate program, and one of the most important of these is the importance of building a quality subscriber list.

The importance of a subscriber list is difficult to overstate, and in fact that subscriber list forms the basis for getting the most money as an affiliate.

Having a list of subscribers is important to your affiliate income in a number of ways. First of all, having a list of subscribers allows you, as the affiliate, to send emails and ads to those subscribers. When the subscribers click on the affiliate link contained in the email and buy the product advertised, you earn that all important affiliate commission check.

Another great way to use a list of subscribers to build affiliate income is through the use of a series of articles. These articles will focus on a subject in which the list of subscribers has expressed an interest. These subjects can be anything, from fishing and hunting to dog training. The point is that each article will contain an affiliate link, either to the same merchant or to a number of merchants. Again, when the subscribers take advantage of the offers contained in the emails or articles, the commission goes to you as the affiliate.

One word about using an article or series of articles to boost affiliate income. One of the most common mistakes made by beginning, and even some experienced, affiliates is not obtaining private rights to the articles. It is important for any affiliate to get private rights to the articles they create. Getting private rights to the articles means that you, as the affiliate, have the right to put your name on the article as the author.

The most efficient way to gather these articles is to buy them for a small fee from a website that sells private rights to the articles. The best place to find great private label articles at low cost is a site like www.YourOwnArticles.com.

It is acceptable under some circumstances to use articles written by another author, but this is not the recommended approach. While it may be fine to use this approach as a last resort, it is always best to obtain private rights to the articles. The main reason to not use articles written by another article is that you could lose traffic and customers through the author resource box link.

Even though the goal is to have people buy products through your affiliate link, it is important to remember that content still rules on the internet. That is why the best way to build that all important list of subscribers is through providing compelling and interesting content that those subscribers will find both useful and interesting.

Check my Private Label Articles website.

Click here to visit my Private Label Articles website

How to get new, fresh and big list monthly without any work?

Click => Business opportunity leads to find out.

To Your Success
Cody Moya

Affiliate Marketing

Internet Marketing Articles

Opt in List

When people visit your website chances are very likely that most of them will leave within the first ten seconds never to return again. The worst part about this is they leave without buying anything. They don’t even take the time to leave you a name, number or email address, so you have no idea how to reach them again, let alone how to get them to come back and give you another chance. How Rude!

It’s sad but true and it can be very frustrating, especially since you’ve taken the time, worked hard and spent big bucks on advertising to get them there in the first place. The truth of the matter is that most visitors hit your site, take a quick glance and if nothing grabs their attention they leave without ever giving it a second thought.

Did you know that most websites don’t even achieve a one-percent conversion rate!

That is to say that if one hundred people visit your site chances are only one of them will make a purchase, if you are very lucky. Chances are even better that they will leave without purchasing anything and never come back again. They will forget your site even exists within a few short minutes; sometimes seconds and all of your hard work and advertising dollars were for nothing.

It’s very sad but it’s one of the cold hard facts of doing business online. If you don’t give your visitors a reason to stick around or better yet a reason to remember you and come back again then you’re pretty much dead in the water.

Please don’t get discouraged. It’s not the end of the world, really! There are techniques that you can use to ensure that you once you’ve invested the time, effort and money it takes to attract visitors that you can keep them around for a while and even keep them coming back over and over again.

The first thing you can do is offer them great content focused on the topic of your website. For instance if you are selling a product or service for cat owners then provide information on cats, not dogs or cows. Great content gives them a reason to bookmark your site and come back again.

The next thing you can do is find a way to keep in touch with them. You can offer them a free ebook or a subscription to your newsletter in exchange for their email address so that you can send them gentile reminders that you exist. If you can capture their attention over an extended period of time them you will have a much better chance of converting them into paying a customer.

Did you know that the average person must be exposed to an offer around seven times before they will make a purchase?

Big companies know this. That’s why when you are sitting in front of the TV munching on popcorn you will see the same commercials repeated over and over in the same time slot.

One more thing you can do is make your website more interactive. Make it interesting and fun for them to stick around. Let’s take a look at MySpace as an example. Go to the main page and snoop around. Not only do they provide a place for people to meet and get to know each other, they have polls, classifieds, forums, videos and more. All designed to get you to stick around and do something.

Now I’m not saying that you should try to compete with MySpace, but what you can do is take the time to design your web pages so that your visitors will want to click around for a while and get to know you. Give them something to do and a reason to come back. The longer you can keep their attention the more times you can get them to come back the better for you and your business!

To Your Success
Cody Moya

Internet Marketing Articles

There are many advantages to running a business online rather than in the offline world. One of those advantages is the ability to automate our systems in ways that are not possible in the “brick and mortar” world.

1. Autoresponders

The first way we can automate is by using autoresponders. An autoresponder is an email program that automates your online communications so that you can actually be totally removed from the process once you have it set up.

There are two ways that an autoresponder is generally used. One way is with pre-written follow-up messages that go out to every new subscriber or customer at a pre-determined time. So if somebody opts in to your email list, they will receive a message that you programmed to go out after a specific time frame — for instance, on day 30 — exactly that many days after they signed up.

Using the automated autoresponder sequence, you can pre-program follow-up messages once, and every subscriber you ever get will receive those messages at the designated time without you ever having to do anything again. If those emails are sales messages, that is automated money coming in to you that you only work for once.

The other way to use an autoresponder is to send an email broadcast, which means you send one email at the same time to everyone on your list. Broadcasts can also be pre-written and scheduled in advance, but will go to all your subscribers at the same time.

The important thing to remember with autoresponders is that someone must opt in to your email list, or subscribe willingly to your newsletter. Adding people to your system who have not requested your information would constitute spam, and often result in having your whole automation process shut down.

The best way to get someone to willingly subscribe is to put an opt-in form on your website, and offer them a free report, ebook or other incentive in exchange for signing up. Autoresponder companies such as aWeber and GetResponse make creating an opt-in form very easy and automated.

2. Tracking Tools

Another way to streamline your online business is to use tracking tools, which tell you where your traffic is coming from and how it’s converting. This is important information to know in order to tweak your website copy, headlines or traffic sources, which in turn allows you to run a more profitable business.

Autoresponders also come with tracking tools that allow you to see how many people clicked a link in your email, for instance, or how many people unsubscribed on a certain message. This knowledge allows you to change what you’ve done so you get better results from it.

Ad trackers are also valuable tools that allow you to split test two pages against one another, test your sales conversion ratios, and track where traffic is coming from so you know where to spend your ad dollars. One of the best script-based ad trackers that you install on your website is AdTrackz, and one that is subscription based is HyperTracker.

3. Databases

Databases allow you to automate your customer sales and relations, and run many scripts that you can install on your website, such as customer help desks, membership sites, forums and more.

MySQL databases are the most popular, and they work with many available web scripts. These databases are automatically updated when a customer purchases from you, joins your membership site, cancels their membership, or any other number of things that your script is helping you do.

The power of automating your website model is that you often don’t have to do a thing. Traffic comes to your website (which could be driven by any number of hands-off automatic traffic methods), and the visitor sees your opt in form. Once they enter their name or email address, they are automatically placed in your sequence and receive the emails you set up for them.

When they purchase, or sign up for a membership, your databases take care of the details. The customer is sent through your payment processor, which is also automated, and if it’s a digital product they are sent to download it immediately; if it’s a physical product, their information is sent for fulfillment.

All the time your tracking tools are automatically gathering information about where the visitor came from, how many visitors became subscribers or customers, and which sales page is converting the best.

All these automated tools mean that you can run a whole profitable business, once it’s set up, without doing any more work except perhaps to check what your tools are telling you, and tweak your processes accordingly. These factors make online businesses potentially much more flexible, desirable and cost-effective than typical offline businesses.

To Your Success
Cody Moya

Internet Marketing Articles