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Many people have of course heard of the Google AdSense program, and some web site owners are no doubt aware that Google AdSense can be a great way to make a part time or even full time income on the internet, all with little of the work or hassle involved with running a traditional online or real world business.

Some of these web site owners may even be participating in the Google AdSense program. Many of these AdSense participants, however, are very disappointed with the amount of money they are making and indeed many may not even be seeing enough AdSense revenue to cover the costs of hosting their web sites.

That is because there is one critical factor, a factor which is so important that it is nearly impossible to succeed without understanding. This factor is that of ad placement, and those who have not mastered the fine art of Google AdSense ad placement will be hard pressed to make any significant income.

Studies have proven that the placement of the AdSense ads themselves can make an enormous difference in click through rates and revenue streams. The formatting and placement of the AdSense ads can make a great deal of difference, and it is essential for those web site owners who are serious about making a good living to learn as much as they can about the value of ad placement.

One of the most important concepts to understand when it comes to formatting and placing AdSense ads is that the ads should appear to be an integral part of the web site itself. Those ads that stick out from the surrounding web site are much less likely to be clicked, while those that appear to be part of the web site content itself are those that are most likely to get the desired results.

Formatting an AdSense ad properly involves many different factors, of course, and it is important for web site owners to understand how to format their ads properly. One of the most important things to keep in mind when formatting AdSense boxes is that those boxes should match the color of the surrounding web site. If the background of the web site is yellow, the background of the AdSense ad should be formatted to match that background color.

The font, font size, bolding and other formatting options of the AdSense ads should also be designed to match that of the surrounding web site. To the casual observer, the ads placed on the web site should not look like ads. Rather they should appear to be a part of the web site itself.

Many newcomers to the Google AdSense program make the serious mistake of placing those ads at the top of the page. While this can seem like a good strategy, many web users have become so accustomed to ads placed at the top of web pages that they barely even notice them anymore. Content at the top of the web site virtually screams “ad”, and many internet users simply tune out this part of the page.

Likewise, placing the AdSense ads at the bottom of the page can also backfire, since many casual web site visitors will not scroll the whole way to the bottom of the page, and if they do they may tune out the ads they see there.

A better strategy is to simply integrate those Google AdSense ads into the content of the web site itself. For instance, if one of the pages of your web site features an article on debt collection, placing an AdSense ad between two of the most important paragraphs of that article can provide a much better response rate than other ad placements. It is important for those who plan to make serious money with Google AdSense to be aware of the critical nature of ad placement, and to use these ad placement strategies to their advantage.

One great way to take advantage of the power of Google AdSense placement is to take advantage of AdSense optimized web site templates. These templates, like the ones found at
Adsense Templates website can be a great way to get your web site up and running, and allow you to start earning the money you deserve from this powerful program.

Check my #1 adsense templates website

Click here to visit my Adsense Templates website

To You Success
Cody Moya

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