The Incredible Potential of Selling Audio Books

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Anyone who has followed the world of publishing for the past couple of decades has no doubt noticed an intriguing, and potentially very profitable, trend. For the past two decades there has been an increasing interest in audio books, both for educational purposes and for entertainment.

At the same time there has been an explosion in the number of internet entrepreneurs trying to make money off the web. While some of these people have succeeded beyond their wildest dreams, many others have failed, and it can be much more difficult to make money online than many people realize.

However, there is a way that smart entrepreneurs can still make money on the web, while at the same time benefiting their customers with the latest advice and insights into the worlds of education, career development, motivational speaking, salesmanship and more. That exciting opportunity involves selling pre-recorded and pre-made audio books, and there is a great deal of profit to be made in this exciting world.

Of course those who plan to sell audio books have a number of other choices as well, and many people have tried to create their own audio books to sell. While it is certainly possible to create your own audio books, in most cases the costs of doing so are incredibly high, and it would probably be necessary to sell 1,000 units, 2,000 units or even more just to break even. In order to make a decent profit you may need to sell for more than that, and this is far beyond the abilities of all but the most successful marketers and the most well known titles.

The best approach, therefore, is to sell audio books that have already been created, and there are a number of ways to accomplish that goal as well. There are many places to buy audio books for resale, but it is important to buy only from reputable sources with plenty of experience creating and packaging audio books for sale. It is important, for instance, to be sure you are not infringing on another’s copyright, as a copyright infringement suit could easily eliminate any profit you have made.

It is of course important to design the sales web site properly, and to be sure to provide top notch customer service. Customer service is the keystone of success in the online world, and it is important to answer all emails and product inquiries promptly. By providing top notch customer service, in addition to the best quality audio books, you will be able to enjoy consistent profitability and a steady stream of income month after month and year after year.

Check my Private Label Audio Books

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To Your Success
Cody Moya

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Articles and Link Exchanges

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So you’ve done everything right. You have your site up, you’re constantly putting fresh optimized content on it, you’re registering with the search engines – but not too often! – and you’re even working on a regular newsletter.

But your site still pops up at #124 in the Google rankings. Seriously, who searches through thirteen pages of links to find your business? And since you’re doing everything right, why are all these other sites ranking higher than you?

It could be the lack of linking to your page. Search engines today are getting smarter. They look at keywords, but they also look at who considers a page important. Get yourself cited in the New York Times online? If there’s a link to your site, you will see a huge boost in your ranking.

But without committing some sort of massive SEC fraud or saving sixty-eight babies from a fire, how do you get people to link to you?

Link Exchanges

The easiest way to get linked is to scratch someone else’s back. Say you sell camping gear. You frequent a website that sells orienteering maps, and another that sells MREs. These people aren’t direct competitors, but their products are complementary to yours. You’d love to be associated with them.

So you put together a simple email, introducing yourself, citing a link to your website, and telling the webmasters of these other sites why you think linking to one another would be beneficial to both of you. Most of the time, the webmasters of the other sites will be happy to trade links with you. And now you have another link to your site.

Granted, a link from Land’s End is more valuable than a link from Joe’s Maps. But any link is going to help your ranking in the search engines.

You can find great sites to link to you by going to the search engines. The higher the site ranks on Google, the more attention Google will pay to your site when the other site links to you.

And the best way to link to someone else’s site is not to set up a links page. Instead, write some articles that include a link to their website. Even better, write or buy a group of private label articles that would be of interest to THEIR customers. Perhaps you want to do an article on long-distance hiking, and one of the tips you’re giving is how to carry ample supplies of food with you. MREs are one item you’re citing – and linking to Joe’s MREs gives Joe some traffic from you while also giving your customers an easy way to get the item they need. While you’re at it, offer Joe permission to quote or reprint your articles on his website with an author’s link back to your website. Now those articles you bought are doing double duty – they’re providing content for your website AND generating links that establish you and your site as an ‘authority’ in your field.

Making Money from Link Exchanges and Affiliate Linking

Consider this: when you send your customers to Joe’s for those MREs, he may have just had a sudden influx of traffic. He may even have had the best sales month ever, just because of your referrals.

Well, getting a commission wasn’t part of the deal, and even though Joe is happy for the business, he may not be happy with you if you ask for one after the link’s been exchanged!

If, however, you have a record of doing this, you may be able to make money from a type of link exchange called “affiliate linking.” pioneered this system with people who wanted to sell books relevant to their content. Instead of just sending people to Amazon to purchase these books, they used a special type of link that Amazon was able to track easily. When people clicked these links and purchased the books, Amazon was able to determine who had sent the customer there, and paid a commission to the website for the business.

Affiliate linking is generally not going to be available from Joe, so just make sure he links back to you. But if you look around, you can find affiliate linking systems that will not only raise your rankings in the search engines through reciprocal links, but also generate revenue for your site by paying you commissions for sales. While many websites simply put up a list of ‘our friends and affiliates’ on a separate page, there is a better way to do it – a way that’s proven to generate more sales – affiliate links within articles.

How does that work, you’re wondering? Suppose you’ve set up an affiliate agreement with Anita’s Fishing Gear, a site that sells handmade fishing lures. You could just add Anita to your ‘friends’ page and hope that people click through to her site. Or you could commission several private label articles on fishing and handmade fishing lures, and at the end of each article, drop in a ‘soft-sell’ paragraph saying that you’ve found a great source of handmade fishing lures and linking to Anita’s site. The articles establish you as an expert who is qualified to recommend Anita’s handmade fishing lures, making people far more likely to click through than a banner ad or a plain link.

The Internet is a goldmine of marketing opportunity, and not every profit venture out there is dependent on you making sales from your site. Keep your eyes and ears open, do your research, and be ready to seize new opportunities when they come available, and you’ll maximize your web presence as well as your income.

Check my Private Label Articles website.

Click here to visit my Private Label Articles website

To Your Success
Cody Moya

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An Introduction to Google AdSense

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Many smart web entrepreneurs have discovered how to use the power of Google AdSense, but the first step is to understand just what this program is and what it has to offer web site owners.

Google AdSense is a program which serves up ads on the hosting web site, but the key is that the ads that are placed there are related to the subject of the web site on which they appear. For instance, a web site devoted to the antique car hobby might host ads for companies selling cars, promoting car shows and the like.

In fact, AdSense is part of an advertising principle known as contextual marketing. Placing the ads in context, as with the old car web site, increases the chances that those ads will be seen and responded to. After all, the general public may not be interested in buying fancy chrome wheels or hubcaps for a Model T, but owners of classic cars may be.

The possibilities for contextual advertising in general, and Google AdSense in particular, are endless. A hockey site can host ads for hockey equipment and hockey sticks, a tennis web site could host ads for tennis balls and tickets to tennis tournaments. It is easy to see why this program has become so popular and so well respected with internet users and web site owners alike.

The good news for web site owners is that Google AdSense can be quite a lucrative endeavor, especially for high profile sites and those sites with excellent, high quality and in demand content. One of the best things about the Google AdSense program is that the ads are highly targeted and relevant to the subject of the web site. Targeting the ads makes a great deal of sense, since targeted ads are more likely to get the click throughs that generate revenue.

Google AdSense ads are text only, unobtrusive and very easy to read. Unlike banner ads and pop up ads, these ads do not get in the way of the web site visitor’s experience, and they are designed in such a way that they do not overwhelm or overshadow the content of the web site itself. Chances are the average web user has already seen hundreds, if not thousands, of Google AdSense ads.

There are not many places left where web site owners can make money directly off of their web sites, but Google AdSense is one such destination. Google AdSense allows web site owners to make an income off of every page of the web site. In addition, the algorithms used by Google to index web sites automatically select the best ads for each page of the web site, providing highly targeted and effective ads for their advertisers and lots of income for the owner of the site.

Those web site owners and designers who have been around for awhile may remember a concept known as AdWords. In essence, Google AdSense is an offshoot of the initial AdWords model. It is important to keep in mind, however that AdWords and AdSense are not the same thing.

When you do a Google search, you have probably noticed the small text ads which are displayed to the right hand side of the search results. These are contextual ads, served up based on the search criteria. These targeted ads are known as AdWords, and they are used by various companies to generate revenue and drive new customers to their web sites.

Google AdWords uses the pay per click model to generate income for Google. When a user clicks on one of the AdWords, that advertiser pays Google an agreed upon amount of money. This process is fully automated and easily trackable by all parties. The amount of money changing hands with each click varies all the time and is subject to word bidding. The placement of the ads, and the amount of revenue received for each click, is subject to market forces, just as in the brick and mortar advertising world.

With Google being the predominant search engine today, the company has continued to exert its power and influence, and the ads served up by Google, both through AdWords and AdSense, can be powerful revenue generating machines. Many smart web site owners have already discovered the power of Google AdSense in generating revenue and profiting from their web site content, and many more web site owners are discovering this power every day.

check my adsense templates website

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To Your Success
Cody Moya

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An Introduction to Squidoo

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One of the hottest sites to come out of the Web 2.0 phenomenon is Squidoo. If you are not building sites to Squidoo, you are missing one of the quickest and easiest ways to build free traffic for your website or blog.

Squidoo is a cross between a blog, a mini site, and a My Space page. Squidoo calls the sites “lenses” and the people who produce the sites are called “lensmasters.”

Squidoo lenses are very easy to make, even if you have not ever built a website or blog before. You can have a lens up and running in as little as 15 minutes.

Squidoo lenses are made up of “modules”. Squidoo has dozens of modules to choose from. There are modules for making lists. There are modules for You Tube videos. There are modules for Amazon and Ebay auctions. With a little knowledge of the module system, you can have your lens built in no time.

Squidoo also offers you a chance to make money from your lens. Squidoo makes its money from affiliate advertising with Google AdSense, Amazon, Ebay and several other sites. They keep track of the earnings of each module and split the profits with you 50-50. You can also donate your profits of your module to charity if you wish.

Squidoo is very lenient about allowing you to use third party advertising on your lens. You can promote your own website if you wish or promote your favorite affiliate product. Savvy network marketers often use Squidoo lenses to promote their products and recruit new reps.

Squidoo lenses often rank very high on Google, so it’s a great chance to build some backlinks to your primary company website.

One of the best ways to use Squidoo to build traffic to your primary blog is by using the RSS feed module. You simply load the RSS feed from your blog and the Squidoo lens will update automatically as you update your blog.

The Amazon module is also very easy to use for people that are new at Squidoo. For the case of Amazon products, you simply enter the ISBN number of the Amazon product and Squidoo will pull it directly off the Amazon website, complete with the photo and the price. You can also have the module pull directly from keywords if you don’t want to take the time to find ISBN numbers on Amazon.

Another great Squidoo module is the Ebay module. With the Ebay module, you can select products by keyword or by seller. If you sell a lot of products yourself on Ebay, this is a great way to get free traffic to your auctions.

As you can tell, Squidoo is a great free and easy way to build traffic and make money online. So get Squidooing!

To Your Success
Cody Moya

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Online Business Selection Process

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You’ve seen the claims about massive amounts of money being made on the Internet. Are they true? YES! How can you get your share of this Internet wealth? The odds are against you. Over 90% of people who venture into the Internet to make money fail.

Well, you need a plan or some sort of process that is proven and will work. If you work this plan and stay true to the process, your chances of success online will be much greater.

This process works, but there is no guarantee that what you do will work. Success is very elusive. If you are persistent and willing to learn as you go, you should do quite well.
The Process is broken down into 7 steps. They are listed below, in the particular order that will work.

1. Niche Selection
2. Site Selection
3. Prioritizing the List
4. Product Selection
5. Presenting and Proposal
6. Logistics
7. Review

The 7-step process is an iteractive process. After reviewing, you may find that you have to go back to step 1 and modify to come up with a winner. Let’s go through step 1 in more detail.

Step 1. Niche Selection

- You will want to find a niche that is tightly focused within a wider niche essentially, a niche within a niche. The more narrow your focus, the easier it will be to rise to the top of that niche. Once you have conquered the tightly focused niche, you can expand to the wider niche, and on up the chain. You can get ideas from online resources such as any of the big search engines, Google, Yahoo, MSN, etc. A narrow niche will usually have 2 to 4 keyword phrases associated with it. An example would be a wide niche of “car parts”. Narrower niches would include “used auto part”, “race car part”, “chevy car part”, etc. You can see that this would produce quite a list of 2 to 4 keyword phrases that would narrow the wider “car parts” niche.

- Another thing to keep in mind when selecting a narrow niche is the content that will be available for the product niche. Will you be able to find enough content related to the narrow product niche to create pages of information? The more content available or that can be produced, the better.

- What are the best ways to identify a niche? There are probably as many ways to identify a niche as there are people looking for a niche. Here are some tried and true methods to locate a niche that should allow you to identify some great niche ideas.

- Your own knowledge and/or personal interests. A hobby or passion for which you already have expertise. Remember, you are an expert if you say that you are and back it up with pertinent information.

- Desk Research. Articles, Browsing, and Newsgroups. You can find all kinds of ideas looking through publications from many sources. Keep an eye out for the advertisements. If you see certain ones over and over, they are making money and would be worth taking a further look.

- Paid-for Research. If you have more money than time, hire a consultant to find a niche that meets your specifications. You should be able to find excellent information with the right consultant. Be up front with them from the start as to your expectations, and they should come up with great ideas.

- Keyword/Niche Search Tools. The tried and true method is using keyword tools to find niches that should be profitable. Keep in mind that when you do a search on the search engines, such as Google, you are seeing the supply for that niche.

Tools such as Overture’s Keyword Selector Tool will provide you with the demand side. You want to find keyword phrases for your niche that have low supply and high demand. As an example, a search on Google for “auto part” shows about 1,350,000 sites that are listed for “auto part”. Overture’s Keyword Selector Tool shows that “auto part” was searched on about 1,001,985 times in the last month. This might be a good wide niche to start from because of the ratio of supply to demand. You want low supply and high demand.

You also want to see how hard it might be to duplicate the higher-ranking sites popularity. To assess this, check the sites PR rank, Alexa ranking and number of back links to the site.

In a later article, we will look at how to access these numbers to see if a niche can easily be dominated. We will also take a look at subsequent steps in our selection process.

Step 2. Site Selection

- Small-scale method
- Browse your terms
- Check top-ranking sites
- Capture contact information
- Check Alexa ranking

- Large-scale method
- Browse your terms
- Harvest top ranking sites keywords
- Set a manageable quantity of keywords
- Bulk-search on those terms
- Refine the resultant list into a mailing list

Step 3. Prioritizing the List

Step 4. Product Selections

Step 5. Presenting and Proposal

Step 6. Logistics

Step 7. Review

To Your Success
Cody Moya

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Stay on the Good Side of Article Directory Owners

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Article marketing has become one of the top ways to increase the popularity of websites and gain higher search engine rankings. Having articles you have written posted in reputable article directories allows you the publicity you are looking for as well as gaining necessary backlinks that count as a vote for your site – a necessity if you want a good page rank in Google.

Keep in mind that while posting articles to article directories can help to improve your search engine rankings and increase the visitors to your sites, all the work you spend writing and posting will be in vain if article directory owners choose to not post your article.

Let’s take a look at how you can stay on the good side of article directory owners and increase your chance of getting your articles posted:

1. Follow the rules. You stay on the good side of article directory owners simply by reading the submission guidelines posted on the article directory site. These guidelines explain the rules that you will need to follow in order to get your article posted. At minimum, they will describe the types of topics the directory owner will accept, formatting requirements and even word length.

2. Show your expertise. By writing extensively on a particular subject or similar subjects within a broader category, you become respected as an expert – often allowing you the privilege of having your articles automatically accepted. However, submitting articles on a number of different topics might send an alert to the article directory owner that you could be a possible spammer. You could have good intentions and simply want to submit articles reflecting the variety of different sites that you own, but having many articles on many topics could send a flag that you are aiming mainly for a high number of backlinks and the quality of your articles may not meet the requirements of their site. If you want to submit articles on a variety of topics, try submitting certain topics to certain directories or sign up with multiple usernames or pennames (if allowed by the article directory).

3. Rewrite your PLR articles. If you use private label rights (PLR) articles, be sure to rewrite your articles. Do not use them straight out of the article pack, because many others who have the same article packs will not rewrite theirs! Duplicate articles are always deleted from article directories, therefore if yours does not get in the directory first; there is a good chance your article will be deleted. Furthermore, not all article directory owners understand the use of PLR for article marketing. Do not take a chance that the article directory owner might accuse you of copyright infringement!

Remember, if you have questions, ask the article directory owner(s) because it is much easier to do it right the first time than to spend time and effort rewriting it or just being taken off the list of qualified writers for that article directory. Always submit high quality work, do not try to cut corners once you have established a rapport with the website owner.

check my Private Label Articles website.

Click here to visit my Private Label Articles website

To Your Success
Cody Moya

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Prove you are an Expert in your Field with Articles

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How do you identify an expert these days? You can buy a legitimate-looking PhD. at any number of online “life skills for credit” phony universities. You don’t see the person at the other end of most web conversations. And though you may know more about a particular subject, for example car mechanics, than 99.9% of people, you may not come across online as knowledgeable. Most car mechanics are known for fixing cars, not writing.

Simply put, most people don’t write well for the Internet. Though someone might tell you a hundred times to put content articles on your website, articles that show you know what you’re doing, that doesn’t mean you’re capable of writing one that comes across as capable or even literate.

Yet content articles are the key to getting yourself seen on the Internet; they ensure that your website is picked up by the search engines, driving traffic to your site. And the keywords within that article drive the right traffic to your site – those who are looking for your specific product or service. The good information contained in the article ensures your customers remain at your site.

Nothing online is more powerful than your content articles.

Using Content Articles

Content articles relevant to your site, placed carefully where both search engines and prospective customers can easily see them, are critical to the success of your website. Make them more readable by:

• Keeping your page well-organized
• Minimizing graphics, especially fancy animated ones
• Delivering succinct, readable information (preferably with lots of bullets and headings)
• Eliminating grammar and spelling errors

After this, you should ensure that there are plenty of keywords in the top part of your document, particularly in the title and headers. Take care of the customer’s needs first, then the search engine spider’s.

But not everyone has the skills to write articles, particularly not in such a specific way. There are other ways to get your information. For instance, lots of webmasters have been using article directories, websites that provide free downloads of articles containing content optimized for your website. Others have contracted directly with writers or with content article brokers to purchase content articles tailored to their needs to put on their websites as their own.

Both using free downloads and paying for articles have positives and negatives. Here’s a breakdown.

• Free downloads are, by definition, free.
• Articles you buy are not. But they are generally not outrageously expensive either.
• The free articles require you to place a “resource box” on your site containing the author’s name and, generally, his or her web site address with a link.
• Articles you buy can generally be placed on your website with your name on them as author.

Both types are of similar quality as far as content; purchased articles may be better written, as they’re written by professional writers.

You’ve heard the old adage that you get what you pay for? If you use the freebie, it may seem like a great deal. But by placing the resource box of the other author on your website, you may be sending a message to customers you don’t intend.

You’re saying, “I’m not the expert. But this guy is, and here’s his website.”

At the very least, if you use free articles you should ensure that the author is not selling a competing product to yours. At best, you’re better off not putting his link on your site at all. It may be better to spend a little money, and get that perfect article on your website with you as the author – denoting you as the real expert.

Check my Private Label Articles website.

Click here to visit my Private Label Articles website

To Your Success
Cody Moya

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How “White Hat” is Your Web Site?

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Without traffic, a website will struggle to fulfill its purpose, whether it is to inform, entertain or to sell. Search Engine Optimization (SEO) techniques are important because a website or blog that is optimized is more likely to be found on Google, MSN or Yahoo. This in turn leads to more traffic. It is in the selection of these techniques that the differences between white and black hats can be seen.

In the old Western movies, the one wearing the white hat was seen as the good guy; the one wearing black was the bad guy (and the one wearing gray was the shifty guy who did whatever benefited him). In the world of SEO, these terms have significantly different meanings – although some people take the moral viewpoint that the white hat is still the ‘good guy’. On the other hand those who follow black hat techniques would say that being black hat is about competing with the search engines while white hat is about competing with your fellow webmasters.

White hat is the term used to describe techniques and methods that fully comply with the Search Engine guidelines (or as some like to say it is ‘doing everything Google tells you to do’). For example, writing original articles for your site would be considered white hat, while the use of software to generate thousands of pages of content automatically would be considered black hat.

Of course, nothing is that simple in reality and there are numerous areas that would be considered gray. For example, using some form of content generation software to modify PLR (private label rights) material to generate pages lies somewhere between these two extremes.

Admittedly, automatically generated black hat sites can generate some serious short-term profits. However, the search engines are getting smarter with their algorithms and when they discover the use of black hat techniques will generally de-index the pages of a site so that it won’t receive any more traffic from that source. In particular, if the software being used for automatic generation leaves telltale signs, known as a footprint, the process of de-indexing can be rapid. The other main problem is that many of these techniques generate content that the search engine spiders love, but are useless for humans (although it can make for a laugh to try to read some of it).

White hat techniques focus on developing content that is original and useful to both spiders and people. The main drawback with white hat strategies are that it takes longer to reach your desired goal, but the results can be significant when you reach there. The other nice thing is that there is much less chance that you will be de-indexed by the search engines and that your site, and any profits generated, will be around for the long haul.

To Your Success
Cody Moya

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If I Had Only Known Then What I Know Now!

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Hindsight, we all know only too well, is a wonderful thing. For example, if we had only known that the ceiling on membership at a popular site was going to be subscribed so quickly – we would have joined up the minute we heard about it.

If we had only known that niche marketing was going to be so wildly popular we would have focused on that instead of MLM.

If we had only known that Google was going to change its algorithm and the rules of AdWords were going to change we would have…


Stop, stop, stop.

In the world of Internet marketing, you can safely bet that the only constant is the rate of change! There’s always news of the latest product dropping into your email inbox. There’s always another promise of quick and easy money. Google will keep changing its algorithm, and new search engines are quite likely to pop up to challenge Google.

What can you do about this? Four main things:

(1) Continue To Educate Yourself.

Understand that those who rise to the top of any field – whether it’s internet marketing or something else – are good at what they do. This means that they never stop learning. There are always new materials, new techniques and probably new ‘experts’ showing the way.

Most of us learn in three main ways: (a) from experts who specialize in a certain niche related to our field; (b) from others who are following the same path as we are, and (c) by trial and error, from our own results.

You will find that the more you immerse yourself in the world of internet marketing, the more you will be able to analyze which products, services and opportunities are right for you.

(2) Focus. Pick One System And Give It A Fair Go.

Countless people who start out on the internet with high hopes follow the same pattern. They get excited about a new product or system. They throw themselves into it and invest long hours (and potentially quite a bit of money) in getting it up and running. It might be e-books sold from mini-sites; it might be setting up an eBay business; it might be directory-type sites with text manipulators; it might be AdWords or content sites optimized for AdSense.

Then one day they get wind of another new system (probably one created by someone who claims “the gurus are angry with me for giving away all their secrets…”). Discouraged by the lack of results with the first “opportunity”, they decide to let it rest for a while and try the new one. Back they go into the cycle of try-the-new-product, get-discouraged, discard-it-and-try-the-next-thing.

And so it goes on. Months pass. Perhaps years pass. They struggle to pay the credit card bills mounting from buying into every new system that comes along… with very little money coming in to offset their ‘investment’. As they look back, they start muttering “If I had only known then what I know now…”

If you can recognize yourself in this scenario, the good news is this: Now you DO know better. You don’t know what the next new product will be that’s going to set the internet world abuzz, but you do know enough to choose a system that’s right for you and stick to it.

(3) Take The Time to Plan.

Give yourself from two to four weeks to regroup. Go through all the products you have on your shelves or on your computer. Make a list. Decide which products you now know (so wise with hindsight!) to be worth keeping. Then analyze the ‘keepers’ and pick on the best system for YOU to use at this time. (This will depend upon your level of knowledge and which one you would enjoy most. Work with your strengths.)

Finally, devise a game plan. You are going to focus on this ONE method and devise a practical time-line to achieve results. Don’t be in a rush. Make sure you give yourself enough time to see it ‘take hold’ so the money starts flowing in. That will give you the motivation to continue.

Clear the decks, physically as well as mentally. Put all the products that don’t fit in with your plan in boxes or on disk for safekeeping. You may return to them one day, but if you’ve chosen the system that’s right for you, you probably won’t.

4. Don’t Get Distracted by New Products.

Resolve to buy ONLY products or services that will save you time or money in implementing the system you have chosen. Never buy anything on impulse. Print out the sales letter, read it through, then put it aside. Read it through again the next day. Does it still seem so appealing? Check out a few forums to listen to the buzz. If a product doesn’t deliver, you’ll soon hear about it. If it is exceptional value, you’ll hear about that, too.

Some questions to ask: “Will this help me to streamline the business I have chosen? Is it worth the money? Will it make a significant difference?” And above all, “Do I need this, or is it just another distraction?”

Resolve to make this the year you will succeed. No more pocket change. No more “If I had only known…”

You DO know.

So make it work.

To Your Success
Cody Moya

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Which is Better? Blogger or WordPress

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Blogging is very popular today. The two main blogging platforms are and WordPress. The platform that will work best for you depends on many factors. Learning the advantages and disadvantages of each will help you make that decision.

Blogger allows you to put up a blog quickly and easily. There is no need for you to have a website or a domain name. Blogger hosts the blog for you.

Registration is free and takes only minutes. Once you are registered, you can immediately begin to set up your blog. Templates are provided for you to use and can be easily changed at any time to give your blog a new look.

When you add a post, you simply name it and, if you have a website, link it to your site so visitors can easily visit your site by clicking on the title.

Type in your text and preview it to be certain it looks good. Then publish it. Your blog is now live.

If it’s this easy, why would you not simply choose Blogger and be done with it?

When you get done posting, you need to ping your blog. Let blogging networks know you have just updated your blog. You can do so by going to and entering the name of your blog and the url address of your blog. Click on the websites you want to ping and you’re done.

If you don’t take time to ping, there’s a good chance no one will find your blog. This pinging is not hard, but it is an extra step you need to take when you post, unless you are posting for just family and/or friends.

The fact that Blogger is hosted at Blogger also means they can delete your blog at any time. You don’t have total control over your blog. Chances are this will not happen, but it does tend to make many marketers worry a bit.

WordPress, on the other hand, is hosted on your hosting service. You use your domain name and the WordPress blog is in it’s own folder. You have total control over your blog.

Once setup, it is very easy for you to post to it. You go into the administration area and write a post. When you are finished, you click to publish it. If you have setup WordPress properly and have listed auto posting at Pingomatic, your post will automatically be pinged to the blogging networks. You do not have an additional step.

There are also many templates for you to use and it is possible to configure these templates to fit your needs. Once again, you have more control.

However, WordPress can be a little complicated to install and, to take full advantage of it, there are many different plugins you will need to install as well. This can be a bit of a daunting task and something you might not want to be bothered with.

You do have to have a domain name and you have to have web hosting set up. These costs may limit the number of different blogs you might want to publish, whereas Blogger allows you to make as many blogs as you want on different subjects and you never pay anything.

Some people have blogs using both platforms. You need to weigh the advantages and disadvantages of each and make your decision accordingly, The best way is to dive in and give it your best shot.

To Your Success
Cody Moya

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